PAR Stafff

Carolyn Shomali

Professionals for Association Revenue

Carolyn is the Community Manager for PAR. She writes and coordinates PAR’s online content and is the moderator for PAR’s webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR’s production.

Webinars

Date & TimeTitle
Jun 18, 25 - 2:00pm
Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
May 14, 25 - 2:00pm
Association Sales Mastery: Strategies and Tactics That Advance Business Development
Apr 16, 25 - 2:00pm
Transforming Corporate Partnerships: Aligning Goals for Mutual Success
Mar 19, 25 - 2:00pm
Turning Content Into Cash: What Association Execs Can Learn from B2B Media
Feb 19, 25 - 2:00pm
Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition
Jan 15, 25 - 2:00pm
GOAT 2024: Advancing Association Business
Nov 13, 24 - 12:00pm
The RevUP Summit Pre-Game Event: Amplify your LinkedIn Presence
Oct 2, 24 - 12:00pm
PAR Member Meet-Up: Level Up Your BD Team Leadership
Sep 11, 24 - 2:00pm
Transforming Your Membership Model: 5 Considerations for Change
Sep 4, 24 - 12:00pm
PAR Member Meet-Up: What’s New in Association Media Programs
Jul 24, 24 - 2:00pm
Navigating Tomorrow: Association Business Teams of the Future
Jul 10, 24 - 12:00pm
PAR Member Meet-Up: How the Other Half Works
Jun 12, 24 - 2:00pm
Media mavericks: How a top B2B media brand forged a content marketing empire beyond traditional tactics
May 15, 24 - 2:00pm
Harnessing Data to Inform Business Decisions
May 1, 24 - 12:00pm
PAR Member Meet-Up: Outbound Membership Sales
Apr 17, 24 - 2:00pm
Pricing Governance: 5 Steps To Create Your Model
Mar 20, 24 - 2:00pm
Unlocking the Power of Educational Content Marketing for Associations
Feb 28, 24 - 9:00am
PAR Member Meet-Up: Strategic Negotiating
Feb 21, 24 - 2:00pm
5 Ways Your Business Development Team Can Leverage AI
Jan 17, 24 - 2:00pm
PAR GOAT Awards: Advancing Association Business
Nov 15, 23 - 2:00pm
Non-Dues Revolution: Leadership, Process and the Data Your Ideas Need to Succeed
Oct 18, 23 - 2:00pm
Create Revenue Producing Learning Opportunities Beyond Virtual Webinars
Sep 20, 23 - 2:00pm
Determine if It’s Time to Throw Your Association Program a Farewell Party
Aug 16, 23 - 2:00pm
Design Think Your Way to More Engaged Stakeholders
Jun 21, 23 - 2:00pm
How to Sell More by Saying Less With the ABT Agile Narrative Framework
Jun 7, 23 - 2:00pm
Powerful Negotiating Techniques for Engaging Your Counterpart
May 17, 23 - 2:00pm
In or Out: Staffing and Managing a Successful Sales Team
Apr 19, 23 - 2:00pm
The Association Business Development Landscape: Benchmark Your Association’s Business Performance
Mar 15, 23 - 2:00pm
How Associations Can Build Lasting Client and Member Relationships
Feb 15, 23 - 2:00pm
Enhance Your Executive Presence Online and In Person
Jan 18, 23 - 2:00pm
PAR GOAT Awards: Honoring Association Revenue Impact
Oct 19, 22 - 2:00pm
5 Ways to Assess Your Association’s Viability and Readiness for Corporate Sponsorship
Sep 21, 22 - 2:00pm
Lessons Learned at ASAE
Aug 10, 22 - 2:00pm
Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in your Association
Jun 15, 22 - 2:00pm
How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know
May 18, 22 - 2:00pm
How Associations Can Successfully Deliver Digital Revenue
Apr 6, 22 - 2:00pm
Unrelated Business Income Tax (UBIT): An Overview for Associations to Understand, Plan, and Strategize for Revenue Opportunities
Mar 16, 22 - 2:00pm
Association Revenue: Plan Your Work, Work Your Plan
Feb 16, 22 - 2:00pm
How Associations Can Make Mission-Critical Connections on LinkedIn
Jan 19, 22 - 2:00pm
How High Performers Set Goals
Dec 1, 21 - 2:00pm
PAR GOAT Awards: Honoring Association Revenue Impact
Nov 3, 21 - 1:00pm
2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success
Sep 21, 21 - 3:00pm
The Path to Association Business Development is Paved with Subject Matter Expertise
Aug 18, 21 - 1:00pm
New Ideas for Non-Dues Revenue Success
Jul 21, 21 - 1:00pm
Key Metrics for Association Revenue
Jun 30, 21 - 12:00pm
What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share
Jun 2, 21 - 1:00pm
Return to Action: Develop and Deliver Event Revenue in 2021
May 19, 21 - 1:00pm
Everyone is in Sales: How High Performing Teams Drive Performance
Apr 14, 21 - 1:00pm
The Impact of Value Proposition
Mar 17, 21 - 1:00pm
What Associations Need to Know about Business Development in 2021
Mar 3, 21 - 1:00pm
Associations: Find your Why and Develop Sales Breakthroughs
Feb 17, 21 - 1:00pm
Creating & Launching Association Programs
Feb 3, 21 - 1:00pm
5 New Product Ideas for Your Association’s Bottom Line
Jan 20, 21 - 1:00pm
Association Sales Strategy in 2021
Aug 14, 20 - 11:45am
How Association Business Development Teams are Managing Through Covid-19
May 14, 20 - 2:00pm
How Association Teams Can Embrace New Ideas for the Bottom Line
May 14, 20 - 2:00pm
How Association Teams Can Embrace New Ideas for the Bottom Line
Apr 29, 20 - 2:00pm
Made to Measure: How to Approach Sales Goals Today and Tomorrow
Apr 29, 20 - 2:00pm
Made to Measure: How to Approach Sales Goals Today and Tomorrow
Apr 21, 20 - 2:00pm
Business As Unusual: Evolving Association Sales Cycles Through Covid-19

Podcasts

Title
Bonus! Sneak Peek RevUP 2024