association partnerships: How the Other Half Works, Member Meetup July 10 2024

PAR Member Meet-Up: How the Other Half Works

Wed, July 10, 2024 - 12:00PM - 12:30PM (EDT)

Dana Johnston
EMC Outdoor, Vice President, Client Partnerships, Trade Show Marketing

This meet-up is for members only. Log in to access:

Let’s talk association partnerships. Engaging the work of an industry service provider is a powerful way to move your association’s business forward. The two-lane road to a great partnership is not always in gold but with support and insights from the “other half” any partnership can be effective. Join your peers and fellow PAR members for a frank and constructive conversation that gets to the heart of a fine-tuned partnership, from collaboration and feedback, to role responsibilities and setting expectations.
Dana Johnston

Dana Johnston

Vice President, Client Partnerships, Trade Show Marketing

Dana joined the EMC Outdoor team following a 15-year career in the association space. She is a passionate partner to organizations and excited to expand their capacity by creating citywide, out-of-home advertising opportunities for sponsors.

In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she gives back as a founding member of Event Minds Matter. She is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.



Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit