How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know
1.0 Credit Hour for Live Attendance. Join today >
In February, PAR explored the importance of LinkedIn for our association revenue teams, and now our dynamic panel returns to explore the top questions from our audience about how associations are using and leading with LinkedIn. Are you hesitant to post? Not sure how to connect members or industry partners? LinkedIn is the most impactful professional network in existence; attendees will gain great ideas and insights from LinkedIn Strategist Larry Eason and noted Author and LinkedIn expert Colleen McKenna. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including:
- Embracing and positioning your association’s value proposition on LinkedIn
- Strategies for Groups, Events, Company Pages and connection outreach
- Planning for content that connects
- Building bridges to new association revenue opportunities
- Why your team’s individual posts impact hiring and talent acquisition
Larry Eason
Senior Strategist
Larry Eason is a senior strategist and innovator with extensive cross-sector experience leading and supporting leaders in nonprofits, startups, campaigns, philanthropy, and government. As a strategic consultant and hands-on leader, he has built startups and nonprofits from the ground up; earned awards for his strategic work on winning ballot measures; and helped some of the largest organizations in the world innovate and leverage new technologies to generate resources, grow programs, and increase impact. Larry’s consulting practice is focused on helping leaders build, map, and leverage mission-critical relationships utilizing LinkedIn and other technologies. He was an early adopter of LinkedIn as a business tool, foreseeing the enormous latent power of LinkedIn as a business networking platform. Larry worked as a close strategic partner of LinkedIn for Good/Nonprofit Solutions evangelizing LinkedIn for causes, bringing significant nonprofit clients to LinkedIn, speaking and moderating nonprofit panels at official LinkedIn events, and helping LinkedIn better understand and develop tools for the sector.
A surfer, potter, and painter, Larry lives in Virginia with his wife, daughter, and many rescue animals. You can learn more about Larry at www.linkedin.com/in/larryeason
Colleen McKenna
Principal + Founder
Colleen McKenna founded Intero Advisory in 2011 on a simple but powerful conviction: LinkedIn isn’t a social platform — it’s a business engine. Since then, she has partnered with over 800 organizations to help leaders and teams build the kind of connections that actually drive business. Her signature framework, It’s Business, Not Social™, is practical, proven, and built for results — stronger recruitment, new business, and measurable member value.
A trusted voice, Colleen has been a returning speaker with Professionals for Association Revenue (PAR) and a featured presenter at the RevUp Summit three of the last five years. She also brings a 100% recommendation rating and the first-ever Vistage Speaker Impact Award from her work with Vistage Worldwide, the world’s largest CEO peer network.
Colleen is the author of It’s Business, Not Social™ and leads the Intero Advisory team from Baltimore, Maryland, serving clients globally.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.