How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

1.0 Credit Hour for Live Attendance. Join today >

Wed, June 15, 2022 - 2:00PM - 3:00PM (EDT)

Larry Eason
Senior Strategist
Colleen McKenna
Intero Advisory, CEO, Founder

In February, PAR explored the importance of LinkedIn for our association revenue teams, and now our dynamic panel returns to explore the top questions from our audience about how associations are using and leading with LinkedIn. Are you hesitant to post? Not sure how to connect members or industry partners? LinkedIn is the most impactful professional network in existence; attendees will gain great ideas and insights from LinkedIn Strategist Larry Eason and noted Author and LinkedIn expert Colleen McKenna. This virtual workshop will give you and your association actionable steps to improve your LinkedIn presence, including:

  • Embracing and positioning your association’s value proposition on LinkedIn
  • Strategies for Groups, Events, Company Pages and connection outreach
  • Planning for content that connects
  • Building bridges to new association revenue opportunities
  • Why your team’s individual posts impact hiring and talent acquisition
Larry Eason

Larry Eason

Senior Strategist

Larry Eason is a senior strategist and innovator with extensive cross-sector experience leading and supporting leaders in nonprofits, startups, campaigns, philanthropy, and government. As a strategic consultant and hands-on leader, he has built startups and nonprofits from the ground up; earned awards for his strategic work on winning ballot measures; and helped some of the largest organizations in the world innovate and leverage new technologies to generate resources, grow programs, and increase impact. Larry’s consulting practice is focused on helping leaders build, map, and leverage mission-critical relationships utilizing LinkedIn and other technologies. He was an early adopter of LinkedIn as a business tool, foreseeing the enormous latent power of LinkedIn as a business networking platform. Larry worked as a close strategic partner of LinkedIn for Good/Nonprofit Solutions evangelizing LinkedIn for causes, bringing significant nonprofit clients to LinkedIn, speaking and moderating nonprofit panels at official LinkedIn events, and helping LinkedIn better understand and develop tools for the sector.

A surfer, potter, and painter, Larry lives in Virginia with his wife, daughter, and many rescue animals. You can learn more about Larry at

Colleen McKenna

Colleen McKenna

CEO, Founder

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 750 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques.

The Intero team, over 24 months sourced more than 150,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 3.5 million dollars in new revenue and more than 125 new members.

With a personal approach to business, Colleen and Intero shake up the status quo with Intero’s It’s Business, Not Social™ framework. Their process is proven, practical, strategic and designed with best practices and authenticity in mind.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

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