Associations: Find your Why and Develop Sales Breakthroughs
1 Credit Hour for Live Attendance. Join today >
Join Allan Hirsh, author, advisor, certified WHY trainer and media host as he shares the importance of defining your association’s “WHY?”. Allan will provide concepts around the value of understanding and embracing your association’s WHY in your sales and marketing efforts. We will also discuss insights from his new book, 45 Minute Breakthroughs. Allan will explore his experience over a career of entrepreneurship and coaching. Gain breakthrough ideas for your portfolio and mission.
Learn more about:
- How a WHY can help you position mission and value
- Creating compelling products across your business or association
- Understand the importance of lead generation
- Deliver value-based pricing
Allan Hirsh
Author, 45 Minute Breakthroughs
Allan T. Hirsh III, Executive Leadership Advisor, is an experienced business owner, CEO, entrepreneur and a community leader with a passion for strengthening and growing organizations and developing leaders.
He created Allan Hirsh Advisors with a mission to help small and mid-size business owners/CEOs become better leaders, better decision-makers, and achieve profitable growth for their businesses.
As the owner/CEO of a multigenerational family international publishing business, an award-winning commercial food service design firm, as well as an Executive Director of a not-for-profit, Allan gained invaluable and diverse experience that he utilizes for your benefit. While leading Ottenheimer Publishers, he grew the business from two to more than twenty million dollars, profitably, while strategically changing its product mix and direction several times. He was the Executive Director of a Baltimore based non-profit and, in 2008, he purchased the foodservice design business Hospitality Services, Inc. where, during the Great Recession, he tripled the backlog of orders and sold the business in 2011. Allan was the President of American Book Producers Association, a national trade association. He has served as President of several local and North American not-for-profits.
Allan has completed extensive training and certification with The Alternative Board and Vistage International. He was a member of an Advisory Board when he owned Hospitality Services, Inc., at which time he discovered his ability to facilitate successful advisory boards and coach other CEOs.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.