The Association Business Development Landscape: Benchmark Your Association’s Business Performance

Wed, April 19, 2023 - 2:00PM - 3:00PM (EDT)

Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair
Carrie Hartin
MCI USA, President, Sales Solutions & Services
Erin Pressley, CAE
NRECA, SVP Education, Training & Events


In or Out: Staffing and Managing a Successful Sales Team

As association programs and products evolve, it’s become increasingly important to determine not only what your association is selling, but how you’re selling.  PAR’s Business…


Powerful Negotiating Techniques for Engaging Your Counterpart

Association professionals negotiate on a daily basis – externally with customers, internally with colleagues, in the room, on a call and over video. But when…


How to Sell More by Saying Less With the ABT Agile Narrative Framework

Your association and its membership are the source of amazing stories for your content marketing. If you source and share them then you can 10x…


Design Think Your Way to More Engaged Stakeholders

Associations saw a seismic shift in membership needs over the last several years, but our meetings and events have not always kept pace with these…


Determine if It’s Time to Throw Your Association Program a Farewell Party

Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn…


Create Revenue Producing Learning Opportunities Beyond Virtual Webinars

Whether you call it a webinar, a virtual workshop or something else entirely your association is almost certainly producing online learning opportunities for your audience….


Professionals for Association Revenue (PAR) is a CAE Approved Provider.

The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit