Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape
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Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic and regulatory shifts, association leaders must guide their teams to work in new, agile ways. This session will explore how proven Lean Startup methods, combined with active culture management, can help your organization adapt, grow revenue, and thrive. Discover what a decade of experience reveals about building a culture that embraces change—and the practical tools to get you there.
Jamie Notter
Culture Scientist
Jamie has spent his career helping organizations get out of their own way. With deep expertise in workplace culture, conflict resolution, and change systems, he helps leaders see what they’ve been missing, and then do something about it. Jamie has co-authored four books, including the award-winning Non-Obvious Guide to Employee Engagement and Culture Change Made Easy, and his ongoing research helps leaders navigate a world where the maps are becoming increasingly irrelevant. He holds a Master’s in conflict resolution from George Mason and a certificate in Organization Development from Georgetown, where he served as adjunct faculty.
Elizabeth Engel
Chief Strategist
Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she’s not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and garden.
Tiffany Dyar
Founder
Tiffany Dyar is a business and innovation consultant and the founder of True Scale Marketing & Consulting, a company she launched in 2017 and continues to lead. Through True Scale, Tiffany delivers strategic business and digital marketing solutions to global clients across technology, retail, healthcare, and nonprofit industries. She has collaborated with over 20 brands, including LVMH and Google.
In addition to her consulting work, Tiffany served as Executive Director of the Center for Health Innovation & Implementation Science (CHIIS), where she guided healthcare professionals and health systems in adopting best practices and innovations to improve patient outcomes. Most recently, she served as Director of Innovation at the National Registry of Emergency Medical Technicians, where she developed and launched the organization’s innovation strategy and culture.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.