Member Meetup covering BD Team Leadership

PAR Member Meet-Up: Level Up Your BD Team Leadership

Wed, October 2, 2024 - 12:00PM - 12:30PM (EDT)

John Bacon
ASAE, VP, Sales & Partner Experience

This meet-up is for members only. Log in to access:

Are you tasked with building and leading a new business development team from the ground up, or looking to level up your current leadership practicesLeading an effective sales team is both an art and a science. Join the conversation to learn and share proven strategies and best practices for recruiting and hiring top talent, setting your team up for success, and motivating for peak performance. Whether you’re a first-time sales leader or a veteran looking to up your game, come prepared to roll up your sleeves, share challenges, and collaborate with fellow leaders.
John Bacon

John Bacon

VP, Sales & Partner Experience

John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.



Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit