Brant On the Main Stage Unstoppable Momentum Brant Menswar What if you could create a moment that could change everything, and catapult you over all the challenges you face? View Agenda Chris On the Main Stage A Powerful Partnership Chris McDonell What does it take to gain alignment around the revenue engines of your association? View Agenda Group On the Main Stage Ideas to Outcomes: What Must Be True What must be true for our associations to succeed in their mission? View Agenda Robb Lee
Yes& Richard Yep
Vetted Solutions Erin Pressley
NRECA Lynda Patterson
AMPED John Bacon
ASAE Jamie On the Main Stage A Better Blueprint: Creating a Culture Where Business is Valued Jamie Notter How do we change a culture that seems to be stacked against us? View Agenda CTA Pioneering the future of association business and revenue health. Register Today! Join us on November 19 - 21

Full Program Announced

View the Full Agenda Now
RevUP

RevUP 2024: Convince Your Boss

Professional development opportunities like the RevUP Summit elevate your work and the outcomes of your association. Here are five ideas to help you share the value of RevUP with your leadership team.

RevUP
light bulb built by puzzle pieces to indicate finding new ideas beyond association dues

Top Non-Dues Revenue Ideas: What’s Working for Associations Today

While association dues remain a crucial revenue source, a strategic approach to discovering, implementing, and eventually sunsetting non-dues revenue initiatives is fundamental for associations working to align their mission with their business objectives. Learn how PAR’s RevUP Summit will help attendees not only find new non-dues revenue ideas but turn them into successful outcomes.

News & Press
Celebrating Innovation in Association Business: Professionals for Association Revenue Announces the 2024 Pierre Award Finalists

Press Release: 2024 Pierre Award Finalists Announced

The Professionals for Association Revenue (PAR) announces the 2024 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.

RevUP

RevUP 2024: The Future of Association Revenue

What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.

LEAD

Improve your programs and people while accelerating revenue health for your association.

LEARN

Understand how associations are growing revenue while prioritizing purpose.

EARN

Gain ideas, strategies and tactics to help build your association’s bottom line.

Join the Pre-event: Leading Learning @ RevUP, Nov 19

Expert insights and peer learning to help you grow your learning business revenue.

Pre-Event Agenda

PAR members understand the challenges and opportunities in driving success for your organization. Ideas are abundant, but our teams are often challenged to turn these concepts into outcomes. That's why the RevUP Summit is designed to equip you not just with ideas, but with the essential business skills and insights to drive them into action.

"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."

Andre-Williams

Andre Williams

Executive Director
ASTCT

"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."

kathy-bradly

Kathy Bradley, CAE

Senior Manager, Business Development
NRECA

"From culture, to sponsorship programs, sales skills, and digital transformation...the content and connections are invaluable."

1684179674806

Brittany Shoul

SVP, Revenue Strategy & Ops
MCI

"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."

1647452183635

Anothony Simone

VP Development
Bill of Rights Institute

ANNAPOLIS, MD

Save the date: November 19-21, 2024

What to expect
at RevUP

Join the PAR community to venture into new territories of revenue generation and business development. Journey with your peers to uncover the opportunities, strategies and techniques that lead to better business outcomes for associations.

The RevUP Summit is for association pros who want to improve their association's bottom line:

  • C-suite
  • Non-dues revenue teams
  • Events leaders
  • Membership leaders
  • Marketing leaders
  • Programs and Education leaders
  • anyone who influences business outcomes in your association
Register Today