Join the PAR community at RevUP 2025 and discover fresh strategies to boost your association’s revenue and impact. Designed for C-suite executives, non-dues revenue teams, event and membership leaders, marketers, and program innovators—this summit is your roadmap to smarter business outcomes.
Connect, learn, and take care of business—together.
"There’s really nothing more special than getting to be among “your people, your tribe” at a gathering where everyone knows your professional trials, tribulations and also celebrates your same successes."
Kathy Bradley, CAE
NRECA
"This was one of the best conferences I've ever attended: excellent sessions and speakers and a very welcoming, inclusive community!"
2024 RevUP Attendee
"The PAR team set the gold standard with unmatched attentiveness to attendees and exhibitors while providing a seamless blend of valuable education and networking. Truly an exceptional event."
Bill Sheehan
"[The RevUP keynote was] one of the best sessions I’ve experienced in a long time. Superb and impactful, I’m bringing back five pages of notes."
Anothony Simone
Bill of Rights Institute
"This event is an absolute must for executive directors, development professionals, and sales professionals working within associations and professional societies."
Andre Williams
ASTCT
LEAD
Empower your team and enhance your programs to drive sustainable revenue growth and organizational strength.
LEARN
Discover innovative approaches that balance mission-driven purpose with effective revenue expansion.
EARN
Explore actionable strategies and tactics designed to boost your association’s financial performance and resilience.
Join the Pre-event: Leading Learning @ RevUP, Nov 4
Expert insights and peer learning to help you grow your learning business revenue.
Don’t Miss Your Risk Management Moment, No Matter the Cause
The current economic and political landscape is shifting rapidly, and associations are working to understand how these federal changes will affect both their operations and bottom lines. Read about a mindset shift that may help you determine where to begin.
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Press Release: Society for Interventional Oncology Honored with Prestigious Pierre Award for Unprecedented Fundraising Achievement
Towson, MD, November 20, 2024 – The Society of Interventional Oncology (SIO) has been honored with the esteemed 2024 Pierre Award in recognition of its efforts in fundraising achievement. Hosted by the Professionals for Association Revenue (PAR) and awarded at the annual RevUP Summit, the Pierre Award recognizes the power of associations to enact impactful change within an industry through advancements in association business.
RevUP 2024: Convince Your Boss
Professional development opportunities like the RevUP Summit elevate your work and the outcomes of your association. Here are five ideas to help you share the value of RevUP with your leadership team.
ANNAPOLIS, MD
November 4-6, 2025
RevUP 2025: Taking Care of Business
Step into RevUP 2025 and join the PAR community as we explore innovative ways to grow your association’s revenue and strengthen business outcomes. This year’s theme, “Taking Care of Business,” focuses on practical strategies—from expanding non-dues revenue and leveraging data to embracing new technologies and global opportunities.
Whether you’re a C-suite executive, part of a non-dues revenue team, or lead events, membership, marketing, or education programs, RevUP offers actionable insights and peer connections to help you drive real results.
Who Should Attend?
If you’re ready to roll up your sleeves and take care of business, RevUP is the summit for you:
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C-suite executives
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Non-dues revenue and business development teams
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Events and membership leaders
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Marketing and communications professionals
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Programs and education innovators
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Anyone who shapes the future and financial health of your association
Whether you’re looking to diversify revenue, boost member engagement, or future-proof your organization, RevUP 2025 is your launchpad. Let’s get down to business—together.