How Associations Can Make Mission-Critical Connections on LinkedIn
1.0 Credit Hour for Live Attendance. Join today >
LinkedIn is the most impactful professional network in existence. But are you and your association fully utilizing the platform to convey mission to your members, partners and prospects? Join noted author and LinkedIn consultant Colleen McKenna and senior strategist and innovator Larry Eason as they illustrate how LinkedIn can elevate your professional value, client engagement and mission delivery.
This webcast will give you and your association actionable steps to improve your LinkedIn presence as we explore:
- how to create a profile that stands out and attracts mission-critical connections
- the impact first level connections have on your network
- the type of content to include in posts to help you engage effectively at a high level
Colleen McKenna
Principal + Founder
Colleen McKenna founded Intero Advisory in 2011 on a simple but powerful conviction: LinkedIn isn’t a social platform — it’s a business engine. Since then, she has partnered with over 800 organizations to help leaders and teams build the kind of connections that actually drive business. Her signature framework, It’s Business, Not Social™, is practical, proven, and built for results — stronger recruitment, new business, and measurable member value.
A trusted voice, Colleen has been a returning speaker with Professionals for Association Revenue (PAR) and a featured presenter at the RevUp Summit three of the last five years. She also brings a 100% recommendation rating and the first-ever Vistage Speaker Impact Award from her work with Vistage Worldwide, the world’s largest CEO peer network.
Colleen is the author of It’s Business, Not Social™ and leads the Intero Advisory team from Baltimore, Maryland, serving clients globally.
Larry Eason
Senior Strategist
Larry Eason is a senior strategist and innovator with extensive cross-sector experience leading and supporting leaders in nonprofits, startups, campaigns, philanthropy, and government. As a strategic consultant and hands-on leader, he has built startups and nonprofits from the ground up; earned awards for his strategic work on winning ballot measures; and helped some of the largest organizations in the world innovate and leverage new technologies to generate resources, grow programs, and increase impact. Larry’s consulting practice is focused on helping leaders build, map, and leverage mission-critical relationships utilizing LinkedIn and other technologies. He was an early adopter of LinkedIn as a business tool, foreseeing the enormous latent power of LinkedIn as a business networking platform. Larry worked as a close strategic partner of LinkedIn for Good/Nonprofit Solutions evangelizing LinkedIn for causes, bringing significant nonprofit clients to LinkedIn, speaking and moderating nonprofit panels at official LinkedIn events, and helping LinkedIn better understand and develop tools for the sector.
A surfer, potter, and painter, Larry lives in Virginia with his wife, daughter, and many rescue animals. You can learn more about Larry at www.linkedin.com/in/larryeason
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.