The Impact of Value Proposition

1 Credit Hour for Live Attendance. Join today >

Wed, April 14, 2021 - 1:00PM - 2:00PM (EDT)

Sylvia Gonner, CAE
Culture Wiz, Global Expert & Cross-Cultural Guru
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers.  Your members and industry suppliers look to connect and advance through your community and all it has to offer, but the pandemic has interrupted the approach of countless associations.  Many organizations have leaned on their value proposition instead of leading with it.   During this PAR Webcast, we will explore ways to embrace and evolve your association’s value proposition and share tips to connect value to revenue this year and always.

Takeaways:

  • Understanding the importance of a value proposition
  • How to evolve your value proposition for now
  • Why your membership and business development teams need a great value proposition
  • Help your team to lead vs. lean on the value you provide your market
Sylvia Gonner

Sylvia Gonner, CAE

Global Expert & Cross-Cultural Guru

Sylvia Gonner, CAE, is a consultant, speaker, author, and trainer specialized in international management and cross-cultural relations. She’s truly a culture wiz who masters 6 languages,
has worked on all continents, and has traveled to more than 70 countries. She’s a certified association executive (CAE) and holds a B.A. in Communications and a M.A. in International Studies. She heads the boutique consulting firm CultureWiz offering services to any organization seeking to excel globally.

Throughout her 30-year career, Sylvia has served as an executive in several global organizations, as well as an international consultant to association clients. She has a solid track-record of leading international growth strategies, driving revenue in a global marketplace, and spearheading innovative global operating models.

Sylvia has structured and set up operations from the ground up in over 50 countries, led several global diversity and inclusion strategies, as well as capacity-building initiatives worldwide. She’s
an expert advisor in building international partnerships and developing products and services for a multitude of markets around the world.

Read her blogs about international and association management at www.theCultureWiz.com

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.

He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.