Everyone is in Sales: How High Performing Teams Drive Performance
1 Credit Hour for Live Attendance. Archive resources are available for PAR Members ONLY. Join today >
Developing a successful business starts with building a team focused on shared objectives. Learn how associations are leveraging teams to improve business capabilities with members and industry partners through collaboration, complementary skill share, accountability and feedback.
This webcast will explore:
- How Association staffs share vision and its impact on revenue
- Checklist for team performance
- Ways to align professional and personal goals to reboot your team or project
Jay Blankenship
Director, Revenue Consultancy & Advisory
Jay Blankenship offers more than 20 years of experience designing sales and marketing strategies that deliver proven revenue growth, tangible marketing results, and positive customer experiences. In his role as Director of Sales Consulting and Advisory for MCI USA’s Sales Solutions & Services division, Jay heads up all project-based work involving sales and revenue consulting. Jay also leads and manages a group of MCI USA sales talents as a full-service sales manager, with a depth of knowledge in the legal, oceanography, proAV, and energy sectors.
Previously, Jay has held leadership positions with mass media and event sponsorship organizations such as BridgeTower Media, BH Media Group, Media General, HiBu, and iHeartMedia, where he led integrations with digital agencies as well as built revenue models for professional and consumer-based events. He has built membership marketing programs and budgets for various nonprofit organizations, including co-founding his own nonprofit focused on educating young entrepreneurs.
Jay has a bachelor’s degree in media studies with a concentration in advertising and a minor in Graphic Design from Radford University.
Carly Heideger
Sales Manager, Sales Solutions & Services
Carly is a key part of MCI USA’s Sales Solutions & Services management team, specializing in selling exhibit and sponsorships for tradeshows. Over the last six years, she has sold for more than eight associations with tradeshows ranging in size from boutique to top 10 in the U.S. Her specialties include floorplan growth, sponsorship package creation, non-endemic company growth, and customized event activations. She also leads the implementation of programmatic advertising programs within MCI USA’s sales team. Carly has also sold digital media for association clients in a variety of sectors, including the legal industry, marine robotics, and the aviation-travel industries.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.
In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.
Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices
Your Colleagues
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.