Association Revenue: Plan Your Work, Work Your Plan

1 Credit Hour for Live Attendance. Join today >

Wed, March 16, 2022 - 2:00PM - 3:00PM (EDT)

Dan McGrath
COACH MEdia, Vice President, Client Development

Associations are crossing new territory as members, attendees, sponsors and advertisers have higher demands and options for their investments. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Join Dan McGrath from COACH MEdia as they share what every association needs: A strategic approach to the tactical elements of sales planning. In this 1-hour session, we will discuss:

  • Actions and Activities to Increase Revenue
  • Pipeline Quadrants of Territory Management
  • Forecasting Best Practices
Dan McGrath

Dan McGrath

Vice President, Client Development

Dan McGrath joined COACH MEdia in July 2008. In the role of Vice President, Client Development, Dan creates and implements skill development training and coaching programs that support a successful integrated sales strategy.

Prior to joining COACH MEdia, Dan spent 15 years in the media sales industry as both a sales professional and a sales leader. Dan joined COACH MEdia from Gartner, where he held roles of increasing responsibility including Vice President of Sales. Dan began his career at Ziff Davis and worked in numerous senior sales positions including Director of Sales. Throughout his career, Dan has excelled at selling, managing sales teams, recruiting sales teams and developing sales executives.

Dan has won numerous awards throughout his career for recruiting, training and developing new account executives. Dan possesses a strong track record in Sales Management and Performance Management. Dan received his Bachelor’s Degree from the University of Rhode Island.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit