What Associations Need to Know about Business Development in 2021

1 Credit Hour for Live Attendance

Wed, March 17, 2021 - 1:00PM - 2:00PM (EDT)

Keith Daw
McDonell Consulting Group, Sandler Training, VP of GSD - McDonell Consulting Group
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

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Association revenue producers typically wear many hats.  However, the pandemic has further changed the way organizations are approaching business development.  Learn from expert sales trainers as we explore best practices for business development in 2021.


  • Respond vs React in 2021
  • Become a resource, not just a rep
  • Help your customers improve their sales
  • How to sell in the now
Keith Daw

Keith Daw

VP of GSD - McDonell Consulting Group

Keith Daw is the Vice President and a trainer with McDonell Consulting Group, an authorized licensee of Sandler Training, with a state-of-the-art training center in Towson as well as full virtual training capabilities. He places his focus and energy on amplifying professionals, teams, and organizations in the areas of leadership, sales, strategic customer care, organizational excellence, and especially that human communications thing where many sometimes struggle. For nearly 10 years, Daw has served a dual role of both producer as well as practitioner, and intentionally incorporates many of his own lessons learned into his talks and trainings.

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Founder & Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

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