What Associations Need to Know about Business Development in 2021
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Takeaways:
- Respond vs React in 2021
- Become a resource, not just a rep
- Help your customers improve their sales
- How to sell in the now
Keith Daw
VP of GSD - McDonell Consulting Group
Keith Daw is the Vice President and a trainer with McDonell Consulting Group, an authorized licensee of Sandler Training, with a state-of-the-art training center in Towson as well as full virtual training capabilities. He places his focus and energy on amplifying professionals, teams, and organizations in the areas of leadership, sales, strategic customer care, organizational excellence, and especially that human communications thing where many sometimes struggle. For nearly 10 years, Daw has served a dual role of both producer as well as practitioner, and intentionally incorporates many of his own lessons learned into his talks and trainings.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.