Made to Measure: How to Approach Sales Goals Today and Tomorrow

Wed, April 29, 2020 - 2:00PM - 3:00PM (EDT)

Carrie Hartin
MCI USA, President, Sales Solutions & Services
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair
Carolyn Shomali
Professionals for Association Revenue

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With every association working to understand the revenue impact of COVID-19, how can your teams stay focused? Join PAR Leadership Advisory Board Members as they share strategies to evaluate sales objectives for now and in the future throughout the association sales portfolio.

Tune-in and:

  • Prioritize what’s important for the overall success of your association’s partnership programs
  • Explore ideas to help your team focus and build the right opportunities ahead
  • Evaluate the return of effort needed for the work ahead
Carrie Hartin

Carrie Hartin

President, Sales Solutions & Services

Carrie is an organizational leader focused on developing revenue and publishing strategies. For nearly 20 years, she has successfully delivered sales strategies for a variety of trade and professional associations. As the President of Sales, Solutions and Services for MCI-USA, Carrie’s specialties include revenue strategy and implementation, organizational management, media consulting, talent development and recruiting. She has been a key member of the PAR Leadership Advisory Board since 2019.

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

PAR Stafff

Carolyn Shomali

Carolyn is the Community Manager for PAR. She writes and coordinates PAR’s online content and is the moderator for PAR’s webcasts. Carolyn has worked in television and digital production for over 15 years and now utilizes her technical and creative background to enhance PAR’s production.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit