5 New Product Ideas for Your Association’s Bottom Line
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Members and industry partners are looking for innovative ways to connect with each other. 2021 continues to offer challenges for association budgets as audiences look for new value online and through partnership. Join our panel of business development executives and learn how their associations and publishers are working to bridge the sales gap with new program ideas.
Learn more about:
- See real examples working for associations and publishers in 2021
- Positioning new products with prospects
- What products need to succeed
- Learn what to avoid in product design
Suzie Smith
Senior Manager, National Accounts, HMP Global
Suzie shares 15 years of business development experience in both the association and publishing markets. A decorated sales professional in legal, finance, and life science markets, Suzie has a deep knowledge of client engagement and product development across event and media portfolios. Currently, Suzie provides partnership strategy and management for HMP Global, connecting leading oncology organizations and practitioners across event and partnership opportunities.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
Tiffany Teal
Business Partnerships Manager, Hi-Fidelity Group
Tiffany is the Business Partnerships Manager for Hi-Fidelity Group, Inc., an association partner that provides creative business development and communication solutions for a variety of association clients. Tiffany works to deliver a gold level standard of customer service and business development to her clients and co-workers, and supports advertising and sponsorship in a variety of industries including food technology, legal and education.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.