Workshop
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Workshop
Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands
Lacey Houston, Tara Puckey, MBA, CAE, CMP
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session,…
Workshop
Association Sales Mastery: Strategies and Tactics That Advance Business Development
We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous…
Workshop
Case Study: How EDUCAUSE Changed Their Culture to Embrace Partnerships
Leah Lang, Dan Kowitz, Connie Ferger
Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in,…
Workshop
Turning Content Into Cash: What Association Execs Can Learn from B2B Media
Krystle Kopacz, Amy Hawkes Repke
For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we…
Workshop
Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition
Carrie McIntyre, Addy M. Kujawa, CAE, DES
“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic…
Workshop
GOAT 2024: Advancing Association Business
Amy Lestition Burke, Dan Cole, Robb Lee, Lewis Flax, Erin Pressley, CAE, Sean Soth
Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders…