Workshop
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Workshop
Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition
Carrie McIntyre, Addy M. Kujawa, CAE, DES
“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic…
Workshop
GOAT 2024: Advancing Association Business
Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders…
Workshop
Striking the Balance: Navigating Corporate Partnerships in the Intersection of C3 and C6 Initiatives
Ty Johnson, Lori Zoss Kraska, MBA, CFRE
As a mission-driven organization focused on the funds that drive your mission and the business outcomes that support that work, how does an organization achieve…
Workshop
Transforming Your Membership Model: 5 Considerations for Change
Christine Melendes, Lauren Collins
As workforce generations shift, associations must continually reassess and refine their membership models to remain competitive and relevant. This session offers a comprehensive exploration of strategic shifts that can enhance membership engagement and value. Gain insights into five critical areas: engagement, value proposition, pricing, technology, and communication. By understanding these key considerations, you can transform and optimize your membership approach, ensuring sustained growth and member satisfaction. Join us to discover practical strategies and innovative solutions to take your membership model to the next level.
Workshop
Navigating Tomorrow: Association Business Teams of the Future
Sean Soth, Dan Cole, Anthony Simone
What does the future of association business look like? As association business teams stand at the intersection of mission and sustained revenue health, we’ll explore…
Workshop
Media mavericks: How a top B2B media brand forged a content marketing empire beyond traditional tactics
Jen Smith, Jane Qin Medeiros, Shane Hanlon
In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands…