Workshop July 24: Navigating Tomorrow: Association Business Teams of the Future

Navigating Tomorrow: Association Business Teams of the Future

1.0 Credit Hour for Live Attendance. Join today >

Wed, July 24, 2024 - 2:00PM - 3:00PM (EDT)

Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair
Dan Cole
AVIXA, Sr. Director, Exposition Sales Sr. Director, Exposition Sales
Anthony Simone
The Bill of Rights Institute, Vice President, Development

What does the future of association business look like? As association business teams stand at the intersection of mission and sustained revenue health, we’ll explore the changing landscape of association business needs. This session will focus on the future of work for association business development teams, including the shifting roles, essential skill sets, and diverse talents required for success. From leveraging advanced technologies to fostering a culture of adaptability, discover how forward-thinking associations are redefining team dynamics to stay agile, innovative, and resilient. This session will cover:

  • The role of marketing, business development, and other departments in RevOps 
  • The role of the Chief Revenue Officer, Sales Development Representatives and other crucial roles
  • Cultural competencies of an agile business development team
Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

Dan Cole

Dan Cole

Sr. Director, Exposition Sales Sr. Director, Exposition Sales

With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success.

Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, Dan has transitioned to new endeavors, now serving as Head of Sales at AVIXA’s InfoComm show. His previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.

Dan’s career journey began in sales at Lanier Worldwide, leading him through notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive and the International Business Awards Most Outstanding Sales Executive. Dan’s dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.

Anthony Simone

Anthony Simone

Vice President, Development

Anthony has been a marketing and sales executive, business partnership developer, fundraiser, and campaign creator for corporate, non-profit, and political organizations and candidates in New York, Virginia, and nationally. Anthony has been the Vice President of Development for The Bill of Rights Institute since 2022, raising the capital necessary to bring the finest in Civics and U.S. History curriculum, free of charge, to millions of students throughout the United States, through a network of more than 75,000 middle and high school teachers. Anthony has extensive accomplishments in developing and implementing strategic sales and marketing plans, leading sales teams, and creating trusted relationships with relevant stakeholders in non-profit and for-profit settings. Anthony employs a leadership style that is empathetic and inclusive. He has had long tenures at trade associations, insurance, and securities firms, as well as in the non-profit sector as a manager, developer, and volunteer leader. Anthony has been a syndicated columnist and writes frequently on American culture, music, and prose. He also maintains an independent consultancy, helping non-profit organizations, associations, and professional societies build strong relationships with their members and affinity partners.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

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