Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in your Association
1.0 Credit Hour for Live Attendance. Join today >
Association executives often believe their organization is the leading source of information and
expertise for their corporate sponsors and members. “Competition” is a word that is often applied
to the for-profit sector. However, companies and members have a wide range of
choices when they’re seeking information and affinity. What does that mean for associations?
- Discover who is competing with associations for exhibit and sponsor spend
- Understand the value a wide range of competitors is delivering to your association’s members and other stakeholders
- Learn how to “flip” competition to create opportunities for association sponsors and
members
Whether you are a part of the association c-suite, or you’re in charge of sponsorships, marketing,
education, or chapter relations, you’ll leave this webcast with a better understanding of the
competitive environment that is creating both challenges and opportunities for associations.
Bruce Rosenthal
Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)
Bruce Rosenthal has advanced corporate partnership programs for more than 20 years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster organizational sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership
organization. Bruce was a finalist for the 2021 PAR GOAT Award, recognizing outstanding contributions to association business development, and will be a speaker at the PAR 2022 RevUP Summit this December 7-8 in Annapolis, MD
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.