RevUP 2023: A Home for Business Development {Video}
From C-Suite to Non-Dues Revenue teams, the RevUP Summit brings together and supports professionals looking to improve their association’s bottom line. Watch this 2-minute video for a glimpse of the RevUP Summit 2022 and join PAR in Annapolis, Maryland on December 6 and 7 for the 2023 event!
How Strategic Sponsor Conversations Led to Revenue Boosts for NAMI
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
Poll: Does Your Association Have a Fresh Perspective on Partnerships?
Corporate sponsorship goes beyond selling conferences and events. A strong corporate partnership program can transform an association by providing the revenue needed to advance its mission. Is your association taking advantage of three key corporate partnership opportunities?
PAR GOATs Share Insights for 2022
In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.
Revenue Renegades: Top Takeaways From How to Prioritize the Right Customizations for Your Partner Programs
In this Revenue Renegades meet-up, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. PAR members looked at programs that are (or aren’t) working, and outlined what they will look like moving into 2022.
Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.
Grow Your Association Through Corporate Partnerships: OnPAR-Ep11
In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.
Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Mike Thompson
Meet panelist Mike Thompson who will join us for Webcast New Ideas for Non-Dues Revenue Success. Mike Thompson is the CEO of SVI, a talent development and training company that owns and operates Learner Mobile- an award-winning next generation learning software platform. As one of the most forward-thinkers in leadership and business, Mike is a sought-after speaker who has delivered keynote speeches to hundreds of audiences across Asia, Europe, and North and South America.
Webcast Preview: New Ideas for Non-Dues Revenue Success, Meet Teri Carden
Meet panelist Teri Carden who will join us for Webcast New Ideas for Non-Dues Revenue Success. Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS).
Poll: Are your non-dues programs valued inside and out?
The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.
Business Partner Product Offerings: OnPAR-Ep7
Many of our pre-pandemic programs and products are no longer relevant, but are our new offerings grabbing the interest of our business partners? Watch this week’s OnPAR Video Short for one tip to help you develop products that your business partners want to buy.
Revenue Renegades: 5 Takeaways From Sales Materials that Matter
5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Webcast Takeaways You Can Use Today
Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.
Revenue Renegades: 4 Takeaways From Portfolio Show & Tell
4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This is MEMBER ONLY Content
Webcast Preview: Creating & Launching Association Programs
Our associations have long delivered quality programs and products for members and business partners. In 2021, we have a chance to create and launch new and exciting programs with lasting impact. Webcast presenter Brittany Shoul, VP and Director of Sales for MCI’s Sales Solutions and Services business unit, provides us with a preview of one topic that will be covered.
How NACS Builds Meaningful Relationships Among its Member Groups
Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.
Poll: Product Development
Associations are working to pivot, create, re-position and re-launch program offerings for members and industry partners alike. Which phrase best describes your product/program development over the past year?
How SCRS Connects Mission to Business Partnerships
All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).
3 Questions: Sponsorship in 2020 and Beyond
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).
4 Tips to Help Associations Build Programs Customers Want
Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.