Pricing Governance: 5 Steps To Create Your Model

1.0 Credit Hour for Live Attendance. Join today >

Wed, April 17, 2024 - 2:00PM - 3:00PM (EDT)

Dr. Michael Tatonetti, CAE, CPP
Pricing for Associations, Founder

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Your association is setting prices whether you have a pricing governance model in place or not, and you know that without a proper governance model, you most likely aren’t doing it to the fullest capacity that you can. Despite this, you don’t know where to begin – which products, what methods, who decides, how often?
Join us for this methodical session on 5 steps to creating a Pricing and Value Governance Model that your association can use to streamline who makes decisions, what your processes are and how often you will review your pricing and value by product.
Learning Objectives
  • Analyze which components of a pricing and value strategy your organization is lacking
  • Develop a plan of action to initiate a proper pricing and value strategy
  • Execute an annual review for continuous improvement in value and pricing
Dr. Michael Tatonetti, CAE, CPP

Dr. Michael Tatonetti, CAE, CPP


Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field. You can learn more about the work his team is doing at

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit

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