Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn from industry professionals as they share a blueprint for successful programs. This session will explore how to determine the shelf-life and market tolerance of your programs using a product lifecycle model. Walk away with a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.
SVP, Revenue Strategy & Operations, Enterprise
Jay Blankenship is a rockstar in the world of sales and marketing, with over two decades of experience crafting strategies that drive revenue growth, make customers happy, and even put a smile on your face. As the Senior Vice President of Revenue Strategy & Operations, Enterprise for MCI USA, he leads a team that’s crushing it in non-traditional non-dues revenue.
Jay’s been around the block with some of the biggest names in the biz, including BridgeTower Media, BH Media Group, Media General, HiBu, and iHeartMedia. He’s built some seriously cool revenue models for professional and consumer-based events and developed membership marketing programs for non-profit organizations. He’s even co-founded a non-profit himself, spreading the word to young entrepreneurs everywhere.
With a Bachelor’s degree in Media Studies and Advertising from Radford University, Jay knows how to make a message stick. But when he’s not talking about how to make money, he’s cooking up a storm in the kitchen, hiking with his wife and two daughters, or chasing after his three furry canine friends.
Bottom line? If you’re looking for a sales and marketing guru who knows how to have fun while getting the job done, Jay’s your man.
SVP, Revenue Strategy & Operations
Brittany Shoul serves as SVP, Revenue Strategy & Operations for MCI USA. She leads the full-service sales team that partners with associations to deliver outsourced media, advertising, sponsorship, and exhibit sales. Brittany oversees transition management for incoming association relationships, training and development of sales talents, and sales management for full-service sales clients. During her time with MCI, Brittany has worked with more than 50 associations to help them maximize their non-dues revenue. Her approach to sales operations drives success for each client relationship. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University and is a member of ASAE and PAR.