In or Out: Staffing and Managing a Successful Sales Team
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- How to decide whether in-house or outsourced sales is best for your association.
- How to help your team achieve the best possible results.
- How to evaluate your team’s success in more ways than just revenue.
Carrie McIntyre is the founder and principal of Navigate, a sales and customer experience consulting firm that helps associations improve revenue by fixing internal sales operations, empowering staff to enjoy sales, and turning customers into enthusiastic advocates. Her 30-year career began as an association professional in membership and marketing positions followed by sales and customer experience roles with for-profit companies serving associations where she was a consistent top-performer.
Director of Media & Event Sales
Jodi Ashcraft is the Director of Media & Event Sales at the American Psychological Association (APA). In that role she manages the strategic innovation, growth, and implementation of APA’s advertising, exhibit, and sponsorship initiatives in addition to the Association’s Strategic Alliance and Member Advantage Programs. Her decades-long career in non-profit media and event sales spans many market and industry changes, including the transformations we are all experiencing today.
Addy Kujawa, CAE
Addy Kujawa, CAE, is the CEO of the American Alliance of Orthopedic Executives (AAOE) and a results-oriented, creative, and energetic leader with 18+ years of association management experience. During her first six years as AAOE’s CEO she led them out from under another association, moved the association to another state, and doubled the staff to manage an expanded menu of products and services while ensuring steady membership growth and financial stability.