How Association Business Development Teams are Managing Through Covid-19
Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach. 21st century sales require a consultative approach, and current market conditions are elevating the need for empathy and emotional intelligence in the way our teams connect with clients. Hear how some association teams are rising to meet the new normal for client relationships.
Tune-in and:
- Understand prioritization approaches for sales teams during the COVID-19 pandemic
- Innovate around your association’s value proposition for business partner engagement
- Establish communications to support your efforts
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.