Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach. 21st century sales require a consultative approach, and current market conditions are elevating the need for empathy and emotional intelligence in the way our teams connect with clients. Hear how some association teams are rising to meet the new normal for client relationships.
- Understand prioritization approaches for sales teams during the COVID-19 pandemic
- Innovate around your association’s value proposition for business partner engagement
- Establish communications to support your efforts
President, Professionals for Association Revenue (PAR)
Sean Soth is President of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.
In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.
Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices