Learn more about:
- Collaborating internally and externally for product development
- Prioritizing the bottom line for results
- Organizing and implementing your product plan
- Evaluating and adapting process
Brittany Shoul
SVP, Revenue Strategy & Operations
Brittany Shoul serves as SVP, Revenue Strategy & Operations for MCI USA. She leads the full-service sales team that partners with associations to deliver outsourced media, advertising, sponsorship, and exhibit sales. Brittany oversees transition management for incoming association relationships, training and development of sales talents, and sales management for full-service sales clients. During her time with MCI, Brittany has worked with more than 50 associations to help them maximize their non-dues revenue. Her approach to sales operations drives success for each client relationship. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University and is a member of ASAE and PAR.
Amy Burke
Senior Vice President, Engagement, Association Solutions, MCI and Executive Director, Special Libraries Association
Amy Lestition Burke, MA, CAE serves as Senior Vice President of Engagement, Association Solutions at MCI, a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. As Senior Vice President of Engagement, she builds engagement strategies for associations and leads the association solutions consulting work. Concurrently, Amy serves as Executive Director of the Special Libraries Association, a 111-year-old organization, representing individuals who research, manage, provide, and archive content, information, and data across corporate, government, association, and academic sectors. SLA members are the storytellers or “fact”tellers of information. Amy is originally from Buffalo, NY (Go Buffalo Bills!) and currently live outside of Washington, DC. She enjoys spending time with my family, Washington Nationals Baseball, photography, playing the piano, and baking with love.
Todd Eckman
Sales Manager, MCI
Todd Eckman serves as a Sales Manager for MCI’s Sales Solutions & Services business unit. Todd joined the MCI team in 2012 as a sales account executive and generated non-dues revenue through advertising, sponsorship and exhibit sales. In his current role as Sales Manager, Todd partners with association clients to understand their revenue goals and needs, develops new products and strategies, and leads the sales talents at MCI responsible for delivering results. Todd’s association clients serve a variety of markets, including aeronautics, regulatory affairs, internal auditing, culinary, construction, education and healthcare. Todd earned a double major in Mass Communications and Electronic Media and Film from Towson University and is a member of ASAE and PAR.
Brian Marks
AVP of Client Partnership & Performance
Brian Marks is AVP of Client Partnership & Performance at MCI USA, where he leads strategic client partnerships and performance initiatives for association clients. With more than a decade of experience in sales leadership, business development, and client engagement, Brian specializes in helping organizations drive revenue growth, optimize performance, and strengthen stakeholder relationships. He joined MCI in 2014 and has held successive leadership positions supporting association clients nationwide.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.