PAR is pioneering the home for association business development.

PAR supports and connects association teams to the opportunities, strategies and techniques that lead to better business outcomes for associations.

PAR’s member organizations include professional and trade associations spanning multiple industries and serve various membership sizes of their own. Revenue responsibility spans many different job functions within an association, from COO to business development manager, to marketing director, to strategic events lead. The common denominator is a vested interest in the advancement of association business. 

Our Mission

Inspiring revenue growth for association professionals through knowledge, resources and community.

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PAR’s Origin Story

In the Summer of 2019, a gathering of association executives discussed the challenges and opportunities within the association business development landscape. Unique marketplaces, evolving competition and new measures of skill sets informed their ideas and planted the seeds to build an organization where association professionals and equally critical association providers could learn, share and improve their business development programs.

The PAR team left inspired and committed to building the resources and experiences that association teams need to improve revenue health.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn more...