Non-Dues Revolution: Leadership, Process and the Data Your Ideas Need to Succeed
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John Bacon
VP, Sales & Partner Experience
John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.
Teri Carden
COO
Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Carden serves as COO of Insight Guide, a business marketplace platform. You may have seen her wearing other hats as the former CEO and founder of Non Dues-a-Palooza, AMSFest, and ReviewMyAMS. Carden is an early adopter, disruptor, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.
Jim Elliott
President
Jim Elliott has over 40 years’ experience in the advertising industry. Before founding his own national media sales company in 1984, he held numerous executive positions, including CBS Magazines and Road & Track Magazine. His hands-on work with more than 450 media clients, including many major associations, has given him a tremendous breadth of knowledge about the challenges faced by media owners today. He has developed and executed strategies for clients of all sizes and managed sales for b2b and b2c media, Internet and digital sales, a research company, single-title publishers, large media conglomerates and associations. Mr. Elliott has served on a number of industry boards, and is currently a member of the CEO Council, composed of C-suite executive members of SIIA in the business information, events and technology industries.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.