Non-Dues Revolution: Leadership, Process and the Data Your Ideas Need to Succeed

1.0 Credit Hour for Live Attendance. Join today >

Wed, November 15, 2023 - 2:00PM - 3:00PM (EST)

John Bacon
ASAE, Vice President, Enterprise Sales
Teri Carden
Founder, Non-Dues-A-Palooza
Jim Elliott
James G. Elliott Co., Inc., President
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

When it comes to non-dues revenue, ideas need strong leadership and process to be impactful. Join PAR and a panel of non-dues experts as we discuss new findings from PAR’s 2023 Non-Dues Performance Survey and share key performance indicators of high-value non-dues programs. Gain an understanding how associations are successfully running, managing and staffing non-dues programs that their markets rely on.
In this session:
-Explore results from the 2023 PAR Non-Dues Performance Survey
-Discover leadership and process takeaways that association teams rely-on for non-dues management
-Imagine new portfolio ideas and opportunities
John Bacon

John Bacon

Vice President, Enterprise Sales

John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.

Teri Carden

Teri Carden

Founder, Non-Dues-A-Palooza

Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Teri serves the most curious association folks as Creator of Non Dues-a-Palooza. You may have seen her wearing other hats as the Founder of AMS Fest (sold in 2017) and Founder & CEO of ReviewMyAMS.com (sold to 501Works in 2023). Teri is an early adopter, disrupter, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.

Jim Elliott

Jim Elliott

President

Jim Elliott has over 40 years’ experience in the advertising industry. Before founding his own national media sales company in 1984, he held numerous executive positions, including CBS Magazines and Road & Track Magazine. His hands-on work with more than 450 media clients, including many major associations, has given him a tremendous breadth of knowledge about the challenges faced by media owners today. He has developed and executed strategies for clients of all sizes and managed sales for b2b and b2c media, Internet and digital sales, a research company, single-title publishers, large media conglomerates and associations. Mr. Elliott has served on a number of industry boards, and is currently a member of the CEO Council, composed of C-suite executive members of SIIA in the business information, events and technology industries.

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.

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