Executive Take: Association Partnerships

April 4, 2024

Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.

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RevOps: An Organizational Framework to Maximize Non-Dues Revenue Results

February 26, 2024

Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.

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From Peaks to Valleys: Mastering Non-Dues Revenue with Strategic Leadership

February 20, 2024

Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.

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Move Beyond Virtual Events and Into Long-Term Digital Transformations

February 15, 2024

The distinction between virtual and digital may seem like a matter of semantics, but shifting from the former to the latter has the potential to catapult your association from relevant to indispensable. In this PARtners @ Work feature, Matchbox shares 5 steps for launching a new digital initiative.

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What Top Podcasts Can Teach Your Association About Audience Engagement

February 6, 2024

Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.

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Executive Take: Big Ideas for Associations

February 1, 2024

Associations have the opportunity to pioneer new opportunities for business that will impact their missions. We asked the most recent PAR GOAT Award nominees to share one big idea for associations to consider in 2024.

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Executive Take: Memorable Professional Advice

January 2, 2024

As a new year begins, find out what this group of association professionals say is the best advice they’ve received during their professional career.

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Boost Engagement and Non-Dues Revenue with Cohort Learning

November 3, 2023

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?

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Executive Take: Big Ideas for Membership

October 24, 2023

In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.

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The Member Benefit Your Association Might Be Undervaluing

October 9, 2023

New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.

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Executive Take: Association Partnerships

Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.

RevOps: An Organizational Framework to Maximize Non-Dues Revenue Results

Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.

From Peaks to Valleys: Mastering Non-Dues Revenue with Strategic Leadership

Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.

Move Beyond Virtual Events and Into Long-Term Digital Transformations

The distinction between virtual and digital may seem like a matter of semantics, but shifting from the former to the latter has the potential to catapult your association from relevant to indispensable. In this PARtners @ Work feature, Matchbox shares 5 steps for launching a new digital initiative.

What Top Podcasts Can Teach Your Association About Audience Engagement

Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.

Executive Take: Big Ideas for Associations

Associations have the opportunity to pioneer new opportunities for business that will impact their missions. We asked the most recent PAR GOAT Award nominees to share one big idea for associations to consider in 2024.

Executive Take: Memorable Professional Advice

As a new year begins, find out what this group of association professionals say is the best advice they’ve received during their professional career.

Boost Engagement and Non-Dues Revenue with Cohort Learning

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?

Executive Take: Big Ideas for Membership

In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.

The Member Benefit Your Association Might Be Undervaluing

New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.

Seal of Approval: Would You Endorse Your Own Association?

What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.

Is it Time to Say Goodbye to Your Association Program?

Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?

Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment

Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.

Executive Take: DEI for Organizational Impact

Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.

The Important Sales Step Your Sponsorship Team May be Missing

There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.

5 Steps to Maximize Your Next Conference Experience

In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.

Boost Sales Through the Power of Story

Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.

Elevating Business Competencies is Key to Association Revenue Success

PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.

Executive Take: Elevating In-Person Events

Virtual interactions are part of our everyday lives, but in-person events still hold great value for our associations as long as we think critically about their value. That is the topic of this month’s edition of Executive Take.

Ways to Win: Sharpening Negotiation Skills to Get Results

The professional negotiations that revenue producers undertake can determine the success of organizations. While negotiating is often viewed as a skill that a person either has or doesn’t, it can be practiced for optimal success. PAR workshop presenter Susan Borke tells us how.