Business Development
How the Right Strategy Guides Effective Hiring for Associations
While a business development strategy undoubtedly guides our association’s sales efforts, there’s another benefit that is often overlooked – hiring the right people to execute that strategy. Read the article to learn why.
Executive Take: Data to Drive Business
Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to…
Leveraging Corporate Social Responsibility (CSR) for Association Growth
As corporate social responsibility (CSR) is a growing area of interest for associations to consider for sponsorship and partnership opportunities, both association leaders and business development executives have a unique opportunity to foster relationships that drive non dues revenue, provide member value, and increase visibility.
Overcome Challenges to Your Partnership Program Before They Arise
Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy, and collaboration. Recognizing potential challenges early on can save your association significant time and resources to overcome them later. Learn how to overcome two common challenges in this article.
A History Lesson: Sell More, Say Less
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
Values vs. Valued: Why it Matters for Your Revenue Health
Episode 1 of PAR’s new podcast, Association RevUP, focuses on the transformative impact of an association’s culture. Culture strategist and author Jamie Notter joins PAR to show how the words ‘value’ and ‘valued’ can make all the difference for your association. In this article, we look to the 2001 collapse of Enron to understand why.
You Want a Culture of Revenue? It’ll Cost You.
The phrase “culture of revenue” is emerging within associations. Essentially, it means to develop an environment in which everyone across all departments prioritizes the impact revenue has on the association’s mission. However, the question remains: Are associations ready to pay the price to turn a “culture of revenue” into a reality? Hear what three association and industry leaders have to say.
Executive Take: Association Partnerships
Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.
Making Networking an Art Not an Accident
Networking can unlock new opportunities in both revenue generation and professional growth. But the thought of networking often evokes negative feelings and a reluctancy to begin. In this article, Vern Schellenger of Contacts Count explains how a simple mindset shift can change both your approach to networking and the subsequent results.
RevOps: An Organizational Framework to Maximize Non-Dues Revenue Results
Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.
From Peaks to Valleys: Mastering Non-Dues Revenue with Strategic Leadership
Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.
Executive Take: Memorable Professional Advice
As a new year begins, find out what this group of association professionals say is the best advice they’ve received during their professional career.
Boost Engagement and Non-Dues Revenue with Cohort Learning
The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?
Executive Take: Big Ideas for Membership
In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.
The Member Benefit Your Association Might Be Undervaluing
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
Is it Time to Say Goodbye to Your Association Program?
Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?
Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment
Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
The Important Sales Step Your Sponsorship Team May be Missing
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.
5 Steps to Maximize Your Next Conference Experience
In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.
Boost Sales Through the Power of Story
Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.