In today’s digital landscape, associations must adapt and innovate to increase their revenue and serve their members effectively. This virtual workshop is designed to equip association executives with the knowledge and strategies they need to harness the full potential of educational content marketing. Dr. Kristen Wall, MA, EdD is the Director of Learning and Development at Blue Sky eLearn and will cover:
- The Power of Educational Content: Understand why educational content is a game-changer for associations, helping you attract, engage, and retain members more effectively.
- Identifying Your Audience: Learn how to define and segment your target audience to create content that resonates and meets their needs.
- Content Strategy & Planning: Discover how to create a comprehensive content strategy that aligns with your association’s goals and mission.
- Creating Compelling Content: Get practical tips and best practices for producing high-quality, engaging content that educates and inspires.
- Leveraging Multimedia: Explore the various types of content, from articles and webinars to videos and podcasts, and how to choose the right format for your message.
- Content Distribution & Promotion: Understand how to effectively promote your content to reach a wider audience and boost engagement.
- Measuring Success: Learn how to track and analyze the performance of your content marketing efforts and make data-driven improvements.
- Case Studies & Success Stories: Hear real-world examples of associations that have achieved remarkable results through educational content marketing.
Director of Learning & Development, Blue Sky eLearn
Dr. Kristen Wall, MA, EdD is the Director of Learning and Development at Blue Sky eLearn. Holding a master’s and doctorate in Adult Learning, Kristen specializes in bringing effective assessment strategies and qualitative research to enrich the learning programs of Blue Sky eLearn clients.
Starting as a junior high teacher, Kristen’s journey led her to higher education, where she empowered countless online adult learners for over 15 years. Her passion for faculty development flourished, providing engaging learning opportunities for over 800 adjunct faculty members teaching 2,600 courses annually.
In 2018, Kristen embraced a new adventure as a consultant, and destiny led her to Blue Sky eLearn, where she now thrives as the Director of Learning and Development. She’s worked with associations in a diverse group of industries, from medicine and healthcare to insurance and state government.
Beyond her professional pursuits, she finds joy in hiking, travel, and detective novels