Business As Unusual: Evolving Association Sales Cycles Through Covid-19
Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach. 21st century sales require a consultative approach, and current market conditions are elevating the need for empathy and emotional intelligence in the way our teams connect with clients. Hear how some association teams are rising to meet the new normal for client relationships.
Tune-in and:
- Understand prioritization approaches for sales teams during the COVID-19 pandemic
- Innovate around your association’s value proposition for business partner engagement
- Establish communications to support your efforts
Marcus Maleck
Director Global Business Partnerships
Marcus is the Director of Global Business Partnerships for the Society for Clinical Research Sites. Marcus has over 10 years of experience in a variety of business development platforms and excels in his ability to create and cultivate client relationships. With a focus on site success in clinical research, Marcus manages exhibits, sponsorships and partnerships for the Society for Clinical Research Sites. His teams and programs have resulted in global growth for SCRS in membership and event attendance across the world. In 2020, Marcus helped to author the successful Sites NOW program, helping business partners in his portfolio transition to programmatic content building and revenue generation.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
Tiffany Teal
Business Partnerships Manager, Hi-Fidelity Group
Tiffany is the Business Partnerships Manager for Hi-Fidelity Group, Inc., an association partner that provides creative business development and communication solutions for a variety of association clients. Tiffany works to deliver a gold level standard of customer service and business development to her clients and co-workers, and supports advertising and sponsorship in a variety of industries including food technology, legal and education.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.