Association Sales Strategy in 2021

1 Credit Hour for Live Attendance. Join today >

Wed, January 20, 2021 - 1:00PM - 2:00PM (EDT)

Marcus Maleck
Society for Clinical Research Sites (SCRS), Director Global Business Partnerships
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

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Join PAR members from the Society for Clinical Research Sites (SCRS) as we explore association sales strategies in 2021.  Learn more about how associations are responding to the impact that the pandemic continues to have on events and other sources of non-dues revenue.

Learn more about:

  • Portfolio goals and product assessment
  • Connecting your products to customer needs
  • How to adjust approach and identify support gaps
  • Where and how to measure performance
Marcus Maleck

Marcus Maleck

Director Global Business Partnerships

Marcus is the Director of Global Business Partnerships for the Society for Clinical Research Sites. Marcus has over 10 years of experience in a variety of business development platforms and excels in his ability to create and cultivate client relationships. With a focus on site success in clinical research, Marcus manages exhibits, sponsorships and partnerships for the Society for Clinical Research Sites. His teams and programs have resulted in global growth for SCRS in membership and event attendance across the world. In 2020, Marcus helped to author the successful Sites NOW program, helping business partners in his portfolio transition to programmatic content building and revenue generation.

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices



Professionals for Association Revenue (PAR) is a CAE Approved Provider.

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit