Associations saw a seismic shift in membership needs over the last several years, but our meetings and events have not always kept pace with these changes. Taking the time to strategically look at your associations meetings and events is integral to your overall association health. Now more than ever it is imperative that our associations don’t fall back on history and habit.
During this fast paced session, Emilie and Katie will share a strategic methodology that can guide your association to think differently about your meeting stakeholders. Real world examples as well as practical tools will be shared with attendees.
At the completion of this session, participants will be able to:
- Analyze your event stakeholders and discuss the value of applying empathy in design
- Articulate the unique purpose and value of your event for each stakeholder
- Understand the scalability of the Event Design Process and how to apply the methodology to your own events.
Director Client & Conference Services
Emilie joined Raybourn Group International in 2019 as Director of Client and Conference Services. In her 20+ year career in association management, she has designed, executed and evaluated over 1000 meetings of all sizes. She has extensive strength in Strategic Meeting Management, Marketing and Event Design. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
She graduated Marquette University and passionately believes in professional development – receiving her Certified Meeting Professional Designation (CMP) in 2009; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2016; her Project Management Professional (PMP) in 2020 and her Certified Event Designer (CED) designation in February 2021. In 2022 she was recognized as a CMP Fellow. In addition to sharing her time and talent through speaking, she has authored numerous blogs and is an active member and volunteer with MPI, PMI and ASAE. In 2020 she was named the MPI Indiana Planner of the year and in 2017 the MPI Indiana Lifetime Achievement Award.
Chief Event Strategist
Katie is the Founder & Chief Event Strategist of Riggs & Co. After 15+ years in the corporate and association meeting and event space she opened her boutique meeting and event strategy firm in Indianapolis. Riggs & Co partners with their clients to drive their purpose to the forefront of their event strategy allowing them to gain market access, drive profits and increase brand recognition. Katie’s background focused on meeting and event contracting, execution and strategy allows her to support her clients in taking the programming they execute to the next level. She is also an Adjunct Faculty at Indiana University where she has co-facilitated the Nonprofit Meeting Management Course since 2017.
Katie is a graduate of the IUPUI Tourism Sports Event Management program and has passionately served the department since graduation in a variety of volunteer roles. She has continued her passion for learning earning her Certified Meeting Professional Designation (CMP) in 2010; Certified Association Executive (CAE) in 2014; Certificate in Meetings Management (CMM) in 2015; her Healthcare Meetings Management Certificate in 2018 and her Certified Event Designer (CED) designation in 2020. She is a member of MPI and hey Mama Co. She has been awarded the Association Forum and Connect Meetings Forty Under 40, IUPUI Distinguished Alumni Award and MPI Indiana Chapter Meeting Planner of the Year for her dedication to the meeting and event industry. In 2022 she was recognized as a CMP Fellow.