Leadership
How to Grow Your Membership With Active and Engaged Volunteers
Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.
Is Your Association Ready for Corporate Sponsorship Investment?
Successful corporate sponsorship programs benefit both professional members as well as the sponsoring organization. But sometimes the word ‘corporate’ is an unwelcomed word when talking with association leadership and board members. Discover how to improve the conversation and begin assessing your association’s readiness for corporate sponsorship investment with expert Lori Zoss Kraska.
How Strategic Sponsor Conversations Led to Revenue Boosts for NAMI
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
How to Become an Intentional Conference Attendee
Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?
Poll: What Role Does Your Board Play in Developing Revenue?
Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.
RevUP Speaker Spotlight: Sylvia Gonner, CAE
Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.
4 Tips to Focus Your Forecasting
Our lives are made up of forecasting – and while planning doesn’t eliminate uncertainties, it does help us prepare for them. Here are 4 tips to get your team started with a focused forecasting plan.
How to Keep Corporate Sponsor Investment in Your Association
Associations are no longer the obvious advertising choice for corporations looking to connect with consumers. Digital outlets, social media channels and corporate websites mean companies have choices – and associations have competitors. But how do associations beat out the competition to increase and keep corporate sponsor investment?
3 Tips for Selling During Times of Economic Uncertainty
Economic uncertainty means different things to different people. But if you are in the business of sales, we think you’ll agree: selling in 2022 is challenging. Global sales and marketing advisor Ryan Dohrn shares three tips for sales teams to survive and thrive during times of disruption.
Poll: Association Revenue Forecasting is Cloudy With a Chance of ROI
Association revenue forecasting takes many shapes depending on the department. Take this one-question poll to share how your association is forecasting for revenue.
How One Association Utilized Its Vision Statement to Create an Award-Winning Website
A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.
3 Steps to Making and Maintaining Meaningful Conference Connections
Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.
Poll: Mental Health and Your Association
The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.
Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans
Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.
Poll: Creating Customer Connections that Count
As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.
Maximize Nondues Revenue with a Simple Approach
Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.
Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership
In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.
Approach Your Suppliers as Collaborators and Improve Revenue
As more associations get back to a familiar business model in a post-pandemic environment, there is opportunity to change the way organizations are approaching industry suppliers. PAR Leadership Advisory Board Chair Sean Soth shares how association leadership teams can develop a flexible approach to business development to collaborate with industry suppliers.
Poll: When Finance and Sales Align
Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.
UBIT: A Comprehensive Overview for Nonprofits
While most income of nonprofit, tax-exempt organizations is exempt from federal and state corporate income tax, certain income of nonprofits is subject to tax – Jeff Tenenbaum of Tenenbaum Law Group PLLC explains what your association needs to know about UBIT.