Marketing

Showing 1-10 of 25.

Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition

October 14, 2024
Wed, February 19, 2025 – 2:00PM – 3:00PM (EDT)

Carrie McIntyre, Addy M. Kujawa, CAE, DES

“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic testimonial! Especially given how many options industry partners have for…

A History Lesson: Sell More, Say Less

June 10, 2024

Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.

What Top Podcasts Can Teach Your Association About Audience Engagement

February 6, 2024

Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.

What Business Development Teams Need to Know About Publishing

June 8, 2023

When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.

Why Your Association Should Normalize Getting Back in Touch

March 22, 2023

Relationships are difficult to build but easy to lose. In sales it takes hours of prospecting and multiple outreaches to connect with a new customer, but just a few months of inactivity to lose touch. That’s okay according to Relationships to Infinity author Jason Levin.

Why an Affinity Program Could Be a Win-Win-Win for Your Association

March 15, 2023

Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.

Discover How to Standout on LinkedIn

October 18, 2022

Colleen McKenna is the Founder and CEO of Intero Advisory and the author of the book ‘It’s Business, Not Social.’ More than 750 companies have engaged with Intero Advisory over the years for LinkedIn strategy, training, coaching, and campaign management. This December, McKenna will be be accessible to attendees of the Professionals for Association Revenue’s RevUP Summit as she presents a ‘LinkedIn for Business Development’ workshop.

How One Association Utilized Its Vision Statement to Create an Award-Winning Website

July 28, 2022

A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.

Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

June 3, 2022

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association

March 3, 2022

If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?