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In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.
What will professional breakthroughs look like in 2021? PAR sat down with Allan Hirsh, speaker, author and entrepreneur ahead of his upcoming webcast to talk about his upcoming book and how associations can begin to build breakthroughs of their own.
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.
You’ve decided to incorporate video into your association’s marketing plan. It’s a smart move — in 2020, video is the most commonly used format in content marketing, overtaking blogs and infographics. And with in-person events going by the wayside indefinitely, video allows associations to connect to their members in more personal ways.
Creating marketing to support sales efforts can be hard, especially when it’s for a brand-new product or service. We invited Brittany Parrotte, the Senior Marketing and Event Manager at Hi-Fidelity Group, to take us through her project inspirations.