Marketing
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Colleen McKenna is the Founder and CEO of Intero Advisory and the author of the book ‘It’s Business, Not Social.’ More than 750 companies have engaged with Intero Advisory over the years for LinkedIn strategy, training, coaching, and campaign management. This December, McKenna will be be accessible to attendees of the Professionals for Association Revenue’s RevUP Summit as she presents a ‘LinkedIn for Business Development’ workshop.
A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.
Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.
If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?
Intero Advisory works with businesses and individuals to maximize their online brand, community, and activity through the LinkedIn platform. CEO and Founder Colleen McKenna shares 10 steps your team can take to craft an effective and personal LinkedIn strategy.
In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.
Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.
Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”