Marketing

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Marketing Your Mission, Part Two: Integrating Your Mission Statement

January 11, 2021

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

3 Questions: 45-Minute Breakthroughs in Sales and Marketing

January 3, 2021

What will professional breakthroughs look like in 2021? PAR sat down with Allan Hirsh, speaker, author and entrepreneur ahead of his upcoming webcast to talk about his upcoming book and how associations can begin to build breakthroughs of their own.

Marketing Your Mission, Part One: Identify Your Mission Statement

November 13, 2020

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

Jump Into Video: How to Plan and Execute Video Marketing

October 9, 2020

You’ve decided to incorporate video into your association’s marketing plan. It’s a smart move — in 2020, video is the most commonly used format in content marketing, overtaking blogs and infographics. And with in-person events going by the wayside indefinitely, video allows associations to connect to their members in more personal ways.

Inspired Marketing: How to Find Creative Innovation for Your Next Sales Project

October 7, 2020

Creating marketing to support sales efforts can be hard, especially when it’s for a brand-new product or service. We invited Brittany Parrotte, the Senior Marketing and Event Manager at Hi-Fidelity Group, to take us through her project inspirations.

Rejuvenate Your Revenue: Create a Product Your Supplier Members Will Gladly Buy

October 1, 2020

Your association is looking for creative ways to create content. Your advertisers, or potential advertisers, are searching for meaningful exposure. That’s where a paid supplier program comes in- an advertiser pays for exposure in an area of expertise they would like to promote, and the association writes and delivers the content.

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3 Keys for Association Marketing Teams to Support Their Sales Teams

September 17, 2020

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

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