Polls

Showing 1-10 of 14.

Poll: Marketing Your Marketing

September 1, 2021

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Poll: Are your non-dues programs valued inside and out?

August 3, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Are Your Metrics Improving Revenue Health?

July 1, 2021

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

Poll: Addressing Event Risk for Your Sponsors

June 4, 2021

As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?

Association Leadership Tips the Scales for Sales

May 9, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Client Communication Methods in 2021

April 27, 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?

Customer Value: How do your Partnerships Measure Up?

March 31, 2021

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

Poll: Are Soft Skills More Important to Business Development than Ever?

February 25, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Product Development

February 2, 2021

Associations are working to pivot, create, re-position and re-launch program offerings for members and industry partners alike. Which phrase best describes your product/program development over the past year?

Poll: Revenue Strategy

January 8, 2021

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?