Executive series from Professionals for Association Revenue Wednesday, April 24
How do you measure success?
New KPIs for Association Business
Hosted in partnership with  Request an Invitation 3pm-5pm (followed by cocktail hour)

Unlock the future of association business in this executive session, New KPIs for Association Business.

Join association leaders and innovators to redefine key performance indicators (KPIs) for better association business outcomes. We'll dive into the strategies that propel associations into a new era of growth and how to measure that success across your organization. From non-dues revenue strategies and driving membership growth, to expanding your audience and securing your next 6-figure corporate partnership deal, this is an opportunity to revolutionize your association's approach and stay ahead in a rapidly changing landscape.


Robb Lee

SVP, Integrated Strategy, Yes& Agency

Robb recently joined the Yes& leadership team to lead the agency's teams and commitment to strategy and innovation. In his role as SVP, Integrated Strategy, he focuses on deploying marcomm services to drive business success for clients. Previously, he served in a variety of executive roles including Chief Marketing and Communications Officer, and Chief Strategy Officer for ASAE in Washington, DC for 18 years.


Amanda Miller

Associate Vice President, ATD Enterprise Solutions

Amanda has been with ATD for over 15 years heading up Enterprise Solutions. She leads the enterprise sales and revenue growth strategies for ATD including membership, education, and conference product areas. Amanda has a track record of outperforming revenue goals and collaborating across the organization to help ATD attain its vision of creating a world that works better.


Erin Pressley

SVP, Education Training & Events, NRECA

As Senior Vice President for Education, Training and Events at NRECA, Erin leads the organization’s extensive meeting and events programming and education and training curriculum for nearly 900 electric cooperatives nationwide. Erin has spent most of her professional career generating the right content for the right people to inspire the right action. Erin joins NRECA following a 15 year career with the National Association of Convenient Stores (NACS).


Richard Yep


Richard Yep, CAE, FASAE has been part of the association profession for almost forty years. He is the founder of Ocean Vista Advisors, a consulting firm that works exclusively with not-for-profit organizations, specifically professional associations. Much of his consulting relates to DEI, governance, and facilitation of strategic priorities. Rich is also a Vice President of Vetted Solutions, an executive recruitment firm based in Washington, DC whose practice primarily focuses on placing senior level executives in associations and not-fo-profits.

Hosted in partnership by Professionals for Association Revenue and Yes&


Wednesday, April 24
Session followed by cocktail hour


Request an Invitation

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