Business Development
Showing 1-10 of 76.
While a business development strategy undoubtedly guides our association’s sales efforts, there’s another benefit that is often overlooked – hiring the right people to execute that strategy. Read the article to learn why.
Our associations have access to a vast amount of data. When we approach data with an intentional and strategic approach, we can use it to drive effective business decisions. But, the sheer volume and complexity…
As corporate social responsibility (CSR) is a growing area of interest for associations to consider for sponsorship and partnership opportunities, both association leaders and business development executives have a unique opportunity to foster relationships that drive non dues revenue, provide member value, and increase visibility.
Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy, and collaboration. Recognizing potential challenges early on can save your association significant time and resources to overcome them later. Learn how to overcome two common challenges in this article.
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
Episode 1 of PAR’s new podcast, Association RevUP, focuses on the transformative impact of an association’s culture. Culture strategist and author Jamie Notter joins PAR to show how the words ‘value’ and ‘valued’ can make all the difference for your association. In this article, we look to the 2001 collapse of Enron to understand why.
The phrase “culture of revenue” is emerging within associations. Essentially, it means to develop an environment in which everyone across all departments prioritizes the impact revenue has on the association’s mission. However, the question remains: Are associations ready to pay the price to turn a “culture of revenue” into a reality? Hear what three association and industry leaders have to say.
Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.
Networking can unlock new opportunities in both revenue generation and professional growth. But the thought of networking often evokes negative feelings and a reluctancy to begin. In this article, Vern Schellenger of Contacts Count explains how a simple mindset shift can change both your approach to networking and the subsequent results.
Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.