Business Development

Showing 1-10 of 60.

Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment

September 6, 2023

Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.

The Important Sales Step Your Sponsorship Team May be Missing

August 16, 2023

There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.

5 Steps to Maximize Your Next Conference Experience

August 2, 2023

In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.

Boost Sales Through the Power of Story

July 19, 2023

Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.

Elevating Business Competencies is Key to Association Revenue Success

July 12, 2023

PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.

Ways to Win: Sharpening Negotiation Skills to Get Results

June 14, 2023

The professional negotiations that revenue producers undertake can determine the success of organizations. While negotiating is often viewed as a skill that a person either has or doesn’t, it can be practiced for optimal success. PAR workshop presenter Susan Borke tells us how.

What Business Development Teams Need to Know About Publishing

June 8, 2023

When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.

Executive Take: Simplifying the Sales Process

June 2, 2023

The association sales process presents unique and complex challenges. How can association sales leaders help their teams navigate the nuances of their organization’s structure and focus instead on building and maintaining relationships? That is the topic of this month’s edition of “Executive Take.”

Top Priorities for Association Sales Leaders

May 30, 2023

Structuring, supporting and measuring the success of a sales team are top priorities of all association sales leaders. In this article, thee association sales leaders share their experiences building and maintaining successful sales teams.

Why More Sales Staff May Not Be the Answer to Revenue Woes

May 8, 2023

51% of respondents to PAR’s Association Landscape Survey said their business development practices would improve if they had more staff focused on the task. But as staffing challenges continue to disrupt the global workforce, adding more staff may not be an easy solution – or the right one.