Business Development

Showing 1-10 of 69.

Executive Take: Association Partnerships

April 4, 2024

Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.

Making Networking an Art Not an Accident

March 5, 2024

Networking can unlock new opportunities in both revenue generation and professional growth. But the thought of networking often evokes negative feelings and a reluctancy to begin. In this article, Vern Schellenger of Contacts Count explains how a simple mindset shift can change both your approach to networking and the subsequent results.

RevOps: An Organizational Framework to Maximize Non-Dues Revenue Results

February 26, 2024

Understanding the importance of revenue across all departments in your association is an important first step. But, having a clear strategy for how to effectively prioritize revenue helps transform the ‘why’ into the ‘how.’ One effective strategy for your association could be Revenue Operations (RevOps). In this article, Carrie McIntryre of Navigate explains RevOps and why it might be the solution your association needs to streamline processes, breakdown silos and drive sustainable revenue growth.

From Peaks to Valleys: Mastering Non-Dues Revenue with Strategic Leadership

February 20, 2024

Developing a thriving non-dues revenue program isn’t just about the right ideas; it hinges on effective leadership and streamlined internal processes. Learn how findings from PAR’s Non-Dues Revenue Performance Report support the need for data based decision-making, internal collaboration and active leadership to a successful non-dues strategy.

Executive Take: Memorable Professional Advice

January 2, 2024

As a new year begins, find out what this group of association professionals say is the best advice they’ve received during their professional career.

Boost Engagement and Non-Dues Revenue with Cohort Learning

November 3, 2023

The evolution of online learning has transformed the educational landscape, expanding opportunities for both associations and learners. But this increased accessibility also introduces new challenges for associations’ non-dues revenue portfolios. Could cohort learning be the answer for your association?

Executive Take: Big Ideas for Membership

October 24, 2023

In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.

The Member Benefit Your Association Might Be Undervaluing

October 9, 2023

New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.

Is it Time to Say Goodbye to Your Association Program?

September 27, 2023

Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?

Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment

September 6, 2023

Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.