Business Development

Showing 1-10 of 91.

3 Prospecting Tools You Could Be Missing

April 21, 2025

Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.

Meet a Member: Michael Pereira, SNA

April 14, 2025

Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”

Executive Take: Impact of Business on Mission

April 7, 2025

How do associations raise business objectives to the level of mission objectives among their teams? That’s the question asked in PAR’s Executive Take feature.

Innovate Smarter: Avoid Wasting Time and Money on the Wrong Ideas

April 1, 2025

Successful innovation begins by identifying not only what your audience’s problem is, but what the solution should be. Learn how AAVSB is using a proven framework to eliminate wasted time, maximize financial resources, and establish a culture of innovation throughout the association.

How ACC Repurposed Content for Non-Dues Revenue Impact

March 20, 2025

Media companies, brands, and associations are increasingly overlapping in the products they offer, from events to memberships. Watch this 2-minute video and read the article to learn how the Association of Corporate Counsel (ACC) repurposed existing content into a valuable member benefit and a non-dues revenue idea.

Don’t Miss Your Risk Management Moment, No Matter the Cause

March 12, 2025

The current economic and political landscape is shifting rapidly, and associations are working to understand how these federal changes will affect both their operations and bottom lines. Read about a mindset shift that may help you determine where to begin.

Meet a Member: Angel Wuellner

March 4, 2025

Get to know Angel Wuellner, Business Development Director for the Educational Theatre Association in this edition of “Meet a Member.”

Executive Take: Risk Management

February 20, 2025

Navigating uncertainty is a core responsibility of business leadership. In this month’s Executive Take feature, we asked the newest members of the PAR Leadership Advisory Board: What is one way association leaders can steer their organizations’ business activities during times of economic, funding or regulatory uncertainty?

The C-Suite Advantage: Elevating the Sales Process in Associations

February 4, 2025

Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.

Do Your Products Deliver What Your Market Needs?

January 28, 2025

Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.