Membership
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Phil Putnam says there’s a real existential crisis of association membership and revenue, and we only have 9–12 years to change it. Hint: “Participation is no longer its own virtue, and there’s no more, ‘If we build it, they will come,'” warns Putnam, PAR’s RevUP Summit 2026 keynoter.
In this exclusive interview with PAR, the speaker, author, and cross-generational leadership expert provides exactly what you need to do if you want your association to exist past 2035.
For years, associations have relied on a familiar tool to understand their members: the annual survey. It’s structured, expected, and often seen as a key listening mechanism. But according to CredSpark founder and CEO Lev Kaye, that approach is no longer enough — and it may even be holding associations back.
Maneesha Manges, Suzanne Carawan
Associations need both marketing, membership, and sales working as one unit with a drive towards shared goals. While this sounds like a no-brainer statement, it’s often not the reality at many organizations. Why? Because legacy…
Discover how APIC created three association certification prep courses in 14 months—delivering member value and a new revenue stream through internal and external collaboration.
Jennifer Troke is the Vice President of the Association of Progressive Rental Organizations (APRO) and is profiled in this month’s PAR “Meet a Member.”
Buyers don’t want friction in purchasing options. They want clear paths to solutions. Bundling is one way to get to the core problem that so many associations face when it comes to showing their value – it makes it easy for their customers to conduct business. Learn how the Mortgage Bankers Association (MBA) is figuring this out to increase both engagement and revenue.
Brett Cell is the Director of Business Development for the International Parkinson and Movement Disorder Society (MDS) and is profiled in this month’s PAR “Meet a Member.”
Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”
The acquisition of a new member signifies the moment when someone acknowledges the value in your organization and its mission. Amy Lestition Burke is the CEO of the Solid Waste Association of North America (SWANA) and shares her insights into how any association can take a business approach to building its member community.
Associations have the opportunity to pioneer new opportunities for business that will impact their missions. We asked the most recent PAR GOAT Award nominees to share one big idea for associations to consider in 2024.