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Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships
Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.
Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.
Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.
Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.
A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.
In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.
In this member spotlight, we look at how the American Payroll Association is moving beyond the reactionary and responsive stages of the pandemic and into initiating and implementing updated certification, educational and sponsorship programs.
In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.
Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society
Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”
Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”