Association executives Erin Pressley, Carrie Hartin and Sean Soth presented a 1-hour virtual workshop highlighting the key findings from PAR's Association Business Development Landscape Survey. The panel discussion explored three elements of association revenue health:
- Business Development Strategy is Critical for Association Revenue
- Association Revenue Performance Requires Leadership at all Levels
- The Future of Association Revenue Includes a Skilled Business Workforce, Tools and New Programs
Watch this 90-second video for a glimpse into the discussion and then register to view the entire 1-hour workshop here (available to all PAR members).