Workshop

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Workshop

Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in your Association

Wed, August 10, 2022 – 2:00PM – 3:00PM (EST)

Bruce Rosenthal, Sean Soth

Association executives often believe their organization is the leading source of information and expertise for their corporate sponsors and members. “Competition” is a word that is often applied…

Workshop

How Associations Make Mission Critical Connections on LinkedIn: Tactics, Ideas and Stories Your Teams Need to Know

Wed, June 15, 2022 – 2:00PM – 3:00PM (EST)

Larry Eason, Colleen McKenna

In February, PAR explored the importance of LinkedIn for our association revenue teams, and now our dynamic panel returns to explore the top questions from…

Workshop

How Associations Can Successfully Deliver Digital Revenue

Wed, May 18, 2022 – 2:00PM – 3:00PM (EST)

Kimberly Bottom, Evan O’Neill, Jay Ablondi, Sean Soth

As more consumers become digitally savvy, expectations for digital accessibility are spilling into our professional lives. Associations are taking notice of how members, non-members, and…

Workshop

Unrelated Business Income Tax (UBIT): An Overview for Associations to Understand, Plan, and Strategize for Revenue Opportunities

Wed, April 6, 2022 – 2:00PM – 3:00PM (EST)

Jeff Tenenbaum

While most association revenue is exempt from both federal and state corporate income tax, certain income streams are subject to the unrelated business income tax…

Workshop

Association Revenue: Plan Your Work, Work Your Plan

Wed, March 16, 2022 – 2:00PM – 3:00PM (EST)

Dan McGrath

Associations are crossing new territory as members, attendees, sponsors and advertisers have higher demands and options for their investments. To meet the challenge, our associations…

Workshop

How Associations Can Make Mission-Critical Connections on LinkedIn

Wed, February 16, 2022 – 2:00PM – 3:00PM (EST)

Colleen McKenna, Larry Eason

LinkedIn is the most impactful professional network in existence. But are you and your association fully utilizing the platform to convey mission to your members,…