Marketing

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Workshop

Unrelated Business Income Tax (UBIT): An Overview for Associations to Understand, Plan, and Strategize for Revenue Opportunities

Wed, April 6, 2022 – 2:00PM – 3:00PM (EST)

Jeff Tenenbaum

While most association revenue is exempt from both federal and state corporate income tax, certain income streams are subject to the unrelated business income tax…

Workshop

How Associations Can Make Mission-Critical Connections on LinkedIn

Wed, February 16, 2022 – 2:00PM – 3:00PM (EST)

Colleen McKenna, Larry Eason

LinkedIn is the most impactful professional network in existence. But are you and your association fully utilizing the platform to convey mission to your members,…

Marketing

The Impact of Value Proposition

Wed, April 14, 2021 – 1:00PM – 2:00PM (EST)

Sylvia Gonner, CAE, Sean Soth

Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers.  Your members and industry suppliers…

Sales Skills

Associations: Find your Why and Develop Sales Breakthroughs

Wed, March 3, 2021 – 1:00PM – 2:00PM (EST)

Allan Hirsh, Sean Soth

Join Allan Hirsh, author, advisor, certified WHY trainer and media host as he shares the importance of defining your association’s “WHY?”.  Allan will provide concepts…

Sales Skills

Business As Unusual: Evolving Association Sales Cycles Through Covid-19

Tue, April 21, 2020 – 2:00PM – 3:00PM (EST)

Marcus Maleck, Sean Soth, Tiffany Teal

PAR Webcast-Business as Unusual Evolving Sales Cycles Through COVID-19