Workshop

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Workshop

What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share

Wed, June 30, 2021 – 12:00PM – 12:45PM (EDT)

Dan Kowitz, Bruce Rosenthal

Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations?  Learn what…

Workshop

New Ideas for Non-Dues Revenue Success

Wed, August 18, 2021 – 1:00PM – 2:00PM (EDT)

Rick Borry, Teri Carden, Mike Thompson, Sean Soth

Your association’s non-dues programs can be a strategic boon to membership, events and education when properly framed into an association’s strategy. Join PAR member associations…

KPIs & Data

Key Metrics for Association Revenue

Wed, July 21, 2021 – 1:00PM – 2:00PM (EDT)

Sean Soth

Non-dues to recurring membership, PAR members discuss the metrics that guide their teams and executive leadership. This discussion will focus on measurement and reporting for…

Workshop

Return to Action: Develop and Deliver Event Revenue in 2021

Wed, June 2, 2021 – 1:00PM – 2:00PM (EDT)

Ryan Dohrn, Sean Soth

Selling sponsorships and producing events in a post-pandemic world will be a challenge that requires some changes to our sales process and strategies.  In this webinar, 30-year…

Sales Management

Everyone is in Sales: How High Performing Teams Drive Performance

Wed, May 19, 2021 – 1:00PM – 2:00PM (EDT)

Jay Blankenship, Carly Heideger, Sean Soth

Developing a successful business starts with building a team focused on shared objectives.  Learn how associations are leveraging teams to improve business capabilities with members…

Marketing

The Impact of Value Proposition

Wed, April 14, 2021 – 1:00PM – 2:00PM (EDT)

Sylvia Gonner, CAE, Sean Soth

Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers.  Your members and industry suppliers…