Workshop

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The Path to Association Business Development is Paved with Subject Matter Expertise

Tue, September 21, 2021 – 3:00PM – 4:00PM (EDT)

Christopher Ware, Ben Ledyard, Sean Soth

Customers are looking for guidance and partnership when making investment decisions in your projects, membership, sponsorship or event.  Join leading association revenue producers as we discuss…

Partners in Growth: Advancing Associations Through Corporate Partnerships

Wed, October 20, 2021 – 1:00PM – 2:00PM (EDT)

Bruce Rosenthal, Sean Soth

Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and…

What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share

Wed, June 30, 2021 – 12:00PM – 12:45PM (EDT)

Dan Kowitz, Bruce Rosenthal

Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations?  Learn what…

New Ideas for Non-Dues Revenue Success

Wed, August 18, 2021 – 1:00PM – 2:00PM (EDT)

Rick Borry, Teri Carden, Mike Thompson, Sean Soth

Your association’s non-dues programs can be a strategic boon to membership, events and education when properly framed into an association’s strategy. Join PAR member associations…

Key Metrics for Association Revenue

Wed, July 21, 2021 – 1:00PM – 2:00PM (EDT)

Sean Soth

Non-dues to recurring membership, PAR members discuss the metrics that guide their teams and executive leadership. This discussion will focus on measurement and reporting for…

Return to Action: Develop and Deliver Event Revenue in 2021

Wed, June 2, 2021 – 1:00PM – 2:00PM (EDT)

Ryan Dohrn, Sean Soth

Selling sponsorships and producing events in a post-pandemic world will be a challenge that requires some changes to our sales process and strategies.  In this webinar, 30-year…