Workshop
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Workshop
Media mavericks: How a top B2B media brand forged a content marketing empire beyond traditional tactics
Jen Smith, Jane Qin Medeiros, Shane Hanlon
In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands…
Workshop
Harnessing Data to Inform Business Decisions
Joe Colangelo, Vinnu Deshetty, Maneesha Manges, Thad Lurie
The art of business decision-making has evolved, and today, it’s all about harnessing the power of data. Data-driven decisions must be at the heart of…
Workshop
Pricing Governance: 5 Steps To Create Your Model
Dr. Michael Tatonetti, CAE, CPP
Your association is setting prices whether you have a pricing governance model in place or not, and you know that without a proper governance model,…
Workshop
PAR GOAT Awards: Advancing Association Business
Jeff Cobb, Michelle Brien | Matchbox, Carrie Hartin, Park Howell, Dana Johnston, Carrie McIntyre
Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect…
Workshop
Non-Dues Revolution: Leadership, Process and the Data Your Ideas Need to Succeed
John Bacon, Teri Carden, Jim Elliott, Sean Soth
When it comes to non-dues revenue, ideas need strong leadership and process to be impactful. Join PAR and a panel of non-dues experts as we…
Workshop
Unlocking the Power of Educational Content Marketing for Associations
In today’s digital landscape, associations must adapt and innovate to increase their revenue and serve their members effectively. This virtual workshop is designed to equip…