Dana Johnston

Vice President, Client Partnerships, Trade Show Marketing

EMC Outdoor

Dana joined the EMC Outdoor team following a 15-year career in the association space. She is a passionate partner to organizations and excited to expand their capacity by creating citywide, out-of-home advertising opportunities for sponsors.

In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she gives back as a founding member of Event Minds Matter. She is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.