Dana Johnston

Director, Strategic Partnerships and Marketing

American Council of Life Insurers

Dana leads the strategic partnerships and marketing efforts of the American Council of Life Insurers’ Conference Development department. Her understanding of events as a CMP, and association partnership experience over the last two decades allows her to meet sponsor and industry partner expectations in support of a vital industry that touches every life.

In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best-selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.