Marketing
Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition
Carrie McIntyre, Addy M. Kujawa, CAE, DES
“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic…
A History Lesson: Sell More, Say Less
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
What Top Podcasts Can Teach Your Association About Audience Engagement
Associations aren’t the only entities facing the challenges of a competitive market. The podcast industry, which experienced significant growth from 2014 to 2020, is also reimagining its work while decreasing its workforce. Join PAR as we examine why these top podcasts of 2023 were recognized as the best among more than 4 million shows worldwide… and what your association can learn from them about audience engagement.
What Business Development Teams Need to Know About Publishing
When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.
Why Your Association Should Normalize Getting Back in Touch
Relationships are difficult to build but easy to lose. In sales it takes hours of prospecting and multiple outreaches to connect with a new customer, but just a few months of inactivity to lose touch. That’s okay according to Relationships to Infinity author Jason Levin.
Why an Affinity Program Could Be a Win-Win-Win for Your Association
Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.
Discover How to Standout on LinkedIn
Colleen McKenna is the Founder and CEO of Intero Advisory and the author of the book ‘It’s Business, Not Social.’ More than 750 companies have engaged with Intero Advisory over the years for LinkedIn strategy, training, coaching, and campaign management. This December, McKenna will be be accessible to attendees of the Professionals for Association Revenue’s RevUP Summit as she presents a ‘LinkedIn for Business Development’ workshop.
How One Association Utilized Its Vision Statement to Create an Award-Winning Website
A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.
Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans
Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.
Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association
If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?
PAR GOATs Share Insights for 2022
In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.
Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.
Poll: Partner Programs
Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?
3 Questions: How to Engage in Meaningful Professional Reflection
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.
Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society
Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”
3 Keys for Association Marketing Teams to Support Their Sales Teams
When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).
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Revenue Renegades: Top Takeaways From Marketing Your Marketing
Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.
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Poll: Marketing Your Marketing
Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?
Revenue Renegades: Top Takeaways From Market Questions that Create Results
Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
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Revenue Renegades: 5 Takeaways From Sales Materials that Matter
5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.