Marketing
Marketing Your Mission, Part Two: Integrating Your Mission Statement
In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.
Marketing Your Mission, Part One: Identify Your Mission Statement
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.
Jump Into Video: How to Plan and Execute Video Marketing
You’ve decided to incorporate video into your association’s marketing plan. It’s a smart move — in 2020, video is the most commonly used format in content marketing, overtaking blogs and infographics. And with in-person events going by the wayside indefinitely, video allows associations to connect to their members in more personal ways.
Inspired Marketing: How to Find Creative Innovation for Your Next Sales Project
Creating marketing to support sales efforts can be hard, especially when it’s for a brand-new product or service. We invited Brittany Parrotte, the Senior Marketing and Event Manager at Hi-Fidelity Group, to take us through her project inspirations.
Rejuvenate Your Revenue: Create a Product Your Supplier Members Will Gladly Buy
Your association is looking for creative ways to create content. Your advertisers, or potential advertisers, are searching for meaningful exposure. That’s where a paid supplier program comes in- an advertiser pays for exposure in an area of expertise they would like to promote, and the association writes and delivers the content.
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