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The Impact of Value Proposition

Value proposition can be defined as an offering intended to make a company, organization or product attractive to intended customers.  Your members and industry suppliers…


What Associations Need to Know about Business Development in 2021

Association revenue producers typically wear many hats.  However, the pandemic has further changed the way organizations are approaching business development.  Learn from expert sales trainers…

5 new product ideas webcast
Programs & Products

5 New Product Ideas for Your Association’s Bottom Line

Members and industry partners are looking for innovative ways to connect with each other. 2021 continues to offer challenges for association budgets as audiences look…


Association Sales Strategy in 2021

Join PAR members from the Society for Clinical Research Sites (SCRS) as we explore association sales strategies in 2021.  Learn more about how associations are…

Programs & Products

How Association Business Development Teams are Managing Through Covid-19

Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach.


How Association Teams Can Embrace New Ideas for the Bottom Line