Partners in Growth: Advancing Associations Through Corporate Partnerships

1 Credit Hour for Live Attendance

Wed, October 20, 2021 - 1:00PM - 2:00PM (EST)

Bruce Rosenthal
Co-Convener, Partnership Professionals Network (PPN)
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In this webcast, we’ll explore how associations can be more successful by shifting from transactional sponsorships to transformational partnerships.
  • Understand ways to align association goals with corporate partner business needs.
  • Learn how to leverage corporate partners to diversity association revenue; provide content for members; and increase the association’s brand visibility.
  • Find out actionable steps to create an association culture and business model for corporate partnerships.
Bruce Rosenthal

Bruce Rosenthal

Co-Convener, Partnership Professionals Network (PPN)

Bruce Rosenthal has extensive experience as both a strategist and implementer in association management and corporate sponsorships/partnerships. He has advanced associations and not-for-profit organizations in senior-level positions with responsibilities for corporate partnerships, conference management, marketing, quality improvement programs, and coalition building for 30 years. Bruce is Co-Convener of the Partnership Professionals Network (PPN).

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Founder & Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

Your Colleagues

PAR members receive full access. Have a colleague or connection who would enjoy this event?

Professionals for Association Revenue (PAR) is a CAE Approved Provider.  The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.