Partners in Growth: Advancing Associations Through Corporate Partnerships

1 Credit Hour for Live Attendance. Join today >

Wed, October 20, 2021 - 1:00PM - 2:00PM (EDT)

Bruce Rosenthal
Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)
Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair

Growth and sustainability is a challenge for many associations. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. In this webcast, we’ll explore how associations can be more successful by shifting from transactional sponsorships to transformational partnerships.
  • Understand ways to align association goals with corporate partner business needs.
  • Learn how to leverage corporate partners to diversity association revenue; provide content for members; and increase the association’s brand visibility.
  • Find out actionable steps to create an association culture and business model for corporate partnerships.
Bruce Rosenthal

Bruce Rosenthal

Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)

Bruce Rosenthal has advanced corporate partnership programs for more than 20 years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster organizational sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership
organization. Bruce was a finalist for the 2021 PAR GOAT Award, recognizing outstanding contributions to association business development, and will be a speaker at the PAR 2022 RevUP Summit this December 7-8 in Annapolis, MD

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.

He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.