Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

January 11, 2023

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

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Executive Take: How Can Associations Increase Revenue in 2023?

January 4, 2023

Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.

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How to Grow Your Membership With Active and Engaged Volunteers

November 16, 2022

Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.

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RevUP Speaker Spotlight: Sylvia Gonner, CAE

October 3, 2022

Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.

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How One Association Utilized Its Vision Statement to Create an Award-Winning Website

July 28, 2022

A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.

Read More >

Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

April 14, 2022

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

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Member Spotlight: Looking to the Future, APA Helps Members Excel in the Present

January 27, 2022

In this member spotlight, we look at how the American Payroll Association is moving beyond the reactionary and responsive stages of the pandemic and into initiating and implementing updated certification, educational and sponsorship programs.

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PAR GOATs Share Insights for 2022

December 8, 2021

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

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Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society

October 6, 2021

Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”

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Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI

September 1, 2021

Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”

Read More >

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

Executive Take: How Can Associations Increase Revenue in 2023?

Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.

How to Grow Your Membership With Active and Engaged Volunteers

Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.

RevUP Speaker Spotlight: Sylvia Gonner, CAE

Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.

How One Association Utilized Its Vision Statement to Create an Award-Winning Website

A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.

Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

Member Spotlight: Looking to the Future, APA Helps Members Excel in the Present

In this member spotlight, we look at how the American Payroll Association is moving beyond the reactionary and responsive stages of the pandemic and into initiating and implementing updated certification, educational and sponsorship programs.

PAR GOATs Share Insights for 2022

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society

Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”

Meet a Member: Carrie Hartin, President of Sales, Solutions and Services, MCI

Get to know Carrie Hartin, President, Sales, Solutions and Services, MCI, in this edition of “Meet a Member.”

Meet a Member Organization: SCRS and Jimmy Bechtel, VP Site Engagement

PAR is a professional member organization working to help association teams grow revenue and support the business development workforce. Community is more critical than ever, and our hope is to help association teams approach their work now with new resources and support from peers and subject matter experts. Sharing the ideas and successes of our PAR member organizations can help all of us grow our associations together towards the future of business development.

Meet a Member: Susan Young, Director Sales and Business Partnerships, Institute of Food Technologists (IFT)

Get to know Susan Young, the Director of Sales and Business Partnerships for the Institute of Food Technologists , in this edition of “Meet a Member.”

Meet a Member: Mark Jankowski, President Amplified Learning

Get to know PAR Leadership Advisory Board member, Mark Jankowski, in this edition of “Meet a Member” Mark is currently working with a group of 30 CEOs to help develop strategy and grow as leaders and individuals during this challenging time.